GroXers Inc was started in May 2007 by Nichol and Nicholas Ng to take over the food trading business started by their grandfather more than 70 years ago.
Tanjong Pagar Distripark, Singapore., January 20, 2014 - (PressReleasePoint) -
FoodXervices Inc (www.groxers.com) was started in May 2007 by Nichol and Nicholas Ng to take over the food trading business started by their grandfather more than 70 years ago. Ranked among Singapore’s top foodservice companies, it has more than 2,500 customers, ranging from top hotels and restaurants to culinary schools and institutions. More than 70 percent of its over 4,000 products come from Holland, Italy, Spain, the United Kingdom, the United States, and many parts of Asia. As the exclusive distributor of global brands such as Divella (Italy), MUH (Germany) and Bangor (Spain) and a key partner to 3M, F&N, General Mills, Kimberly Clark, Lee Kum Kee, and Unilever, FoodXervices Inc is well positioned to develop these brands and together with house brands Bello, Xtuff, GroXers, and Xin Si. In April 2010, thecompany launched its own creations – the KooriMo premium kuri ice cream, a chestnut-based ice cream that is high in dietary fibre, Vitamin C and calcium.
Home delivery service
Besides introducing the product to food and beverage (F&B) customers, FoodXervices Inc also plans to roll out a premium home delivery service to deliver the meat to consumers through sister company GroXers Inc, which launched GroXers.com, an online website that makes grocer online shopping easier for consumers in May.
Additionally, it is looking at the possibility of introducing secondary cuts other than striploins which are suitable for other cooking techniques, as well as organising cooking classes to educate on how good Japanese beef such as Joshu Gyu and Joshu Wagyu can become a fixture in the kitchens of consumers.
“The market is not big due to the higher price compared to other beef. However, we feel that there is a bigger online groceries shopping market than what is being done now as there are other ways to apply or cook the beef and in a varied of cuisines. This includes a largely under tapped home consumer market where there are home chefs who may wish to get a good piece of steak,” said Ng.