The Great Adventure People to reward contest entries which embrace values

Printer-friendly versionPDF version

5 core values, 5 days, 5 prizes: Gap Adventures select 5 ‘Create Your Own Adventure’ entries that share the company’s core values

5 core values, 5 days, 5 prizes: Gap Adventures select 5 ‘Create Your Own Adventure’ entries that share the company’s core values

London, March 19, 2010—The Great Adventure People, who are passionate about changing people’s lives through authentic and sustainable travel, want travellers to share their beliefs and embody a core value in their contest entries. The mini-competition will run in conjunction with its successful Create Your Own Adventure (www.createyourownadventure.com) contest, the largest and most ambitious in the company’s history.

In the week-long Core Value Competition, travellers can choose any of the five values to build into their Create Your Own Adventure entry - Love Changing Lives, Lead with Service, Do the Right Thing, Create Happiness and Community and Embrace the Bizarre.

Gap Adventures’ own ‘Culture Club’— the internal department for championing core values, led by Will, the Karma Chameleon will choose the top five Create Your Own Adventure entries submitted between Monday, 22nd March and Friday, 26th March, which incorporate and reflect at least one of the five core values. Each winner will receive a core values t-shirt and Gap Adventures travel voucher worth £250.

“Our core values are what drives us and I look forward to seeing how contestants showcase them in their dream itineraries,” said Gap Adventures founder Bruce Poon Tip. “If there’s one thing that’s been reinforced in my mind with Create Your Own Adventure, it’s the incredible cross-cultural creativity and passion for travel that we all share. I’m sure we’ll see even more evidence of that with this mini-competition.”

The Create Your Own Adventure contest has already proven a resounding global success with more than 14,000 entries from 100 countries on six continents in five weeks.

The contest invites everyone from once-a-year travellers to seasoned globetrotters to submit an itinerary for the tour of their dreams, virtually anywhere in the world, virtually any way they want. Everyone with a winning tour idea can log on to www.createyourownadventure.com and use the customised itinerary engine to build their dream trip. The deadline for submissions is March 31, 2010, and the creator of the winning tour will have the opportunity to experience their adventure along with two lucky friends.

About Gap Adventures

Gap Adventures is a world leader in the adventure travel industry offering small group adventures on all seven continents and beyond to more than 100,000 global travellers annually. The award-winning trips, which focus on culture, nature and active travel, are ideal for those with a sense of adventure – people who want to leave the beaten path and authentically immerse themselves in a local culture or environment to experience the real world in a sustainable manner. Demonstrating its ongoing cultural, social and economic commitment to responsible tourism, Gap Adventures established the Planeterra Foundation, as a way the company and its passengers can give back to the communities visited. For more information, please visit www.gapadventures.com and www.planeterra.org

####

Media Contact:
Marie Anne MacRae
Business Development & Media Relations Manager
Gap Adventures
Direct: 416 263-4675
marieanne_macrae@gap.ca