Green Mustache Partners with Freshdirect to Expand Northeast Distribution

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Leading Online Fresh Food Grocer is First to Offer Nutritious Super Smoothie Brand Outside of the NYC Metro Area.


New York, NY, March 07, 2014 - (PressReleasePoint) - Green Mustache announced today that the company’s organic fruit and green veggie juice smoothies for children are now available for sale through online grocer FreshDirect. This partnership marks the first distribution outside of the metro New York City area for the innovative new brand.

“We’re very excited to be working with FreshDirect to expand our distribution, enabling us to offer Green Mustache to more consumers,” said VanTrang Manges, CEO and Founder of Green Mustache. “Both Green Mustache and FreshDirect are committed to offering today’s busy customer high-quality products that are good for you and convenient. As a mother and entrepreneur, I’m glad that, through this partnership, we’ll be able to make eating nutritiously a bit easier for FreshDirect customers.”

FreshDirect, a pioneer in the online grocery retail channel, services the greater New York, New Jersey, Connecticut and Delaware metro areas, as well as the greater Philadelphia area, with a focus on providing customers with the best-tasting, freshest, top quality foods and meals.

“We are thrilled that Green Mustache will now be available at FreshDirect,” said Tim Milano, SVP, Merchandising at FreshDirect. “FreshDirect customers are looking for nutritious options for their families and for this reason, Green Mustache is the perfect addition to our offerings.”

Made with real fruits and vegetables, each 10-ounce bottle of Green Mustache provides one serving of fruits and one serving of vegetables from spinach and kale, as well as super ingredients chia and coconut water. All three “kid tested” flavors – Strawberry Banana, Orange Mango and Mixed Berry – are also USDA-certified organic, Non-GMO Project Verified, vegan and gluten-free. There are also no preservatives, artificial colors or flavors in Green Mustache, and no added sugars – only those sugars naturally found in the fruits are inside the bottle.

Green Mustache made its national debut at the Natural Products EXPO East in September 2013. In October 2013, Green Mustache’s unique offering was recognized as a finalist in the “Best Children’s Drink” category at the Beverage Innovation Awards at Drinktec, where more than 30 brands worldwide were considered for the award.

VanTrang Manges has also made it a part of the Green Mustache mission to improve the lives of children by committing a percentage of sales to support non-profit organizations working to prevent childhood hunger and malnutrition.

“The idea for Green Mustache came to me while I was trying to make healthy eating more fun for my family, but it has now led to an even larger goal,” said Manges. “Every child deserves a healthy start, and I truly hope Green Mustache grows into a company that can help create that reality.”

For more information, please visit www.getgreenmustache.com or join us on Facebook, Twitter, Pinterest and Instagram (@gogreenmustache).

About Green Mustache:
Green Mustache is a premium fruit and vegetable-based super-smoothie for the super-fussy. More than a simple drink, it’s like a light at the end of the “eat your veggies” tunnel, a new way to eat healthier that kids and moms can finally smile about.Green Mustache is on a mission to nourish the next generation by empowering families to eat healthier and by supporting non-profit organizations working to end childhood hunger and malnutrition.More information about Green Mustache and its products can be found at www.getgreenmustache.com.

Facebook: www.facebook.com/GoGreenMustache
Twitter: @GoGreenMustache
Pinterest: @GoGreenMustache
Instagram: @GoGreenMustache

About FreshDirect:
FreshDirect is a leading online fresh food grocer in the U.S., delivering premium quality fresh-from-the-farm foods and brand-name groceries directly to the doors of customers in the greater New York, New Jersey, Connecticut metro area and greater Philadelphia, Pennsylvania area, including Delaware. With unique relationships with suppliers and farmers around the world, FreshDirect focuses on providing customers with the best-tasting, freshest, top quality foods and meals. Additionally, FreshDirect’s research, development and production facility creates and innovates more than one thousand unique meals and baked goods produced in house daily by a team of chefs. FreshDirect aspires to be a valued corporate partner in all communities in which it serves, and works extensively with multiple charitable and community partners.

For more information, visit www.freshdirect.com. Follow FreshDirect on Twitter: @freshdirect, Facebook: facebook.com/FreshDirect, and Instagram -#freshdirect.
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Press Contact:
Liz Anklow
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New York, NY
212-981-5103
http://www.getgreenmustache.com
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