Greenpeace and CyberMedia urge the ICT sector to take green pledge

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New Delhi, July 8, 2011: Greenpeace and CyberMedia have appealed to the Indian ICT (Information and Communication Technology) sector to take a 'Green Pledge' to promote Green IT and Renewable Energy in the country.

The Green Pledge is a small tangible way in which responsible corporations make a public promise to bring about a change in their energy usage and enable a low-carbon economy by advocating for a strong climate and energy policy at the national and international level.

The Green Pledge entails a strong commitment to shifting significantly towards renewable sources of energy to fulfill the energy requirements and also to publicly share their initiatives on emission reduction solutions.

“No one can argue that the ICT sector played a significant role in transforming our lives and thereby contributing significantly to the country’s development. As we are poised at the brink of a massive climate catastrophe, it is this sector that can lead us into an energy revolution with innovative solutions for decarbonised sustainable development.”said Divya Raghunandan, Campaign Director, Greenpeace India.

Greenpeace and CyberMedia had organized a CEO round table conference involving the industry icons wherein the focal point of discussion was how Indian business houses can save Rs 48 trillion every year by adopting clean energy solutions.

Pradeep Gupta, Chairman, CyberMedia India Online Ltd said,“With this initiative we urge the professionals in the ICT sector to come forward and take the pledge to support a green future.”

For further information- http://www.ciol.com/edm/ciol/ciol/jun11/#

About CyberMedia

CyberMedia is the largest specialty media house in South Asia and amongst India's top five magazine publishers. With 15 publications, 12 websites, over 100 events and two weekly TV programs, it reaches out to a community of over 1.5 million people. Its brands have consistently been leading in their respective domains. They cover infotech (Dataquest, PCQuest, ciol.com), technology (MIT’s Technology Review), telecom (Voice&Data), biotech (BioSpectrum), entrepreneurship (Dare), outsourcing (Global Services), and consumer electronics (Living Digital, ld2.in).

Its Media Services include market research firm CyberMedia Research; and Content Matrix LLC which provides through its subsidiaries, custom publishing (TDA Group LLC) and content management services (Publication Services Inc. and CyberMedia Services).

About Greenpeace

Greenpeace is a non-profit organisation, with a presence in 40 countries across Europe, the Americas, Asia and the Pacific. To maintain its independence, Greenpeace does not accept donations from governments or corporations but relies on contributions from individual supporters and foundation grants.

Greenpeace exists because the earth and all life on it deserves a clean and safe environment - now and in the future.As a global organisation, Greenpeace focuses on the most critical worldwide environmental issues such as:-

• Oceans and ancient forests protection;
• Fossil fuel phase out and the promotion of renewable energies to stop climate change;
• Nuclear disarmament and an end to nuclear contamination;
• Elimination of toxic chemicals; and
• Preventing the release of genetically engineered organisms into nature. 

Since its earliest days, Greenpeace has been linked to the seas and its ships are incredibly valuable, not only in actions to save the whales and protect the marine environment, but for all campaign work.

Actions often speak louder than words and non-violent direct action is at the heart of Greenpeace campaigns, which have also grown to include lobbying and research over the past years. 

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