Gruppo Dimar Selects JDA Solutions to Improve Promotional Efficiency to Drive Customer Loyalty

Italian retailer expands JDA investment to centralize and increase promotional forecasting accuracy, integration and efficiency


Scottsdale, Ariz. – April 7, 2014 – JDA®Software Group, Inc., today announced thatItalian retailing company Gruppo Dimar S.p.A. selected JDA® Promotion Management and Optimization Suite and JDA® Demand Management to centralizeand increase promotional forecasting accuracy, integration and efficiency for greater customer loyalty.


Founded in 1975 and headquartered in Cherasco (Cuneo), Gruppo Dimar manages nine brands, eight within the grocery sector with Big Store, Mercatò, Famila and Maxisconto being the most prominent. The company’s Catering brand serves the HORECA channel. Gruppo Dimar manages the distribution of grocery goods to more than 300 direct and franchised stores through different formats -wholesalers and franchisers through different points of sale such as supermarkets, hypermarkets, cash-and-carry, and most of their affiliates including proximity shops.


Challenged with space utilization, increasingly hard to achieve customer satisfaction, and low promotion effectiveness, Dimar needed a way to centralize and improve promotional forecast accuracy across all of its formats, achieve precise consumer-centric merchandising through localized assortments, and enable promotions and end-to-end replenishment processes, from warehouse to shelf.


JDA was chosen by Gruppo Dimar due to its proven success on previous forecasting and replenishment and category management projects that made Dimar become one of the leading Italian retailers adopting a shelf connected supply chain.


“As an entrepreneur, I believe in innovation to improve our company performance and in pursuing our values that are driven by our customers’ needs, for both the B2C and B2B divisions,” said Alessandro Revello, managing director, Dimar.For years we have seen JDA as a solid partner that has embraced our vision and is constantly supporting our go-to-market strategies and our evolution as a company. In times when consumers are much more sensitive to pricing, we see promotion and demand management and planning as key processes to helping the company reach its quantitative and qualitative goals.


“This supply chain management and optimization program is considered strategic by Dimar and a great competitive differentiator in the market,” said Mark Morgan, regional vice president, EMEA, JDA Software. “Our previous work with Dimar has helped them successfully address different supply chain needs linking their inventory flows to store shelves. Developing a centralized process for promotional forecasting will be another key milestone in their supply chain synchronization as they strive to improve promotion performance while reducing stock buffer across the chain.”


“The promotion and demand planning solutions recently acquired will complete and synchronize with other JDA solutions currently in use, all at the core of our supply chain processes,” said Livio Bernocco, group CIO, Dimar. “The results we have achieved so far with JDA are very satisfying, thanks especially to the support of their world-class consulting and services teams.”

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About JDA Software Group, Inc.

JDA Software is the leading provider of supply chain, manufacturing planning, retail planning, store operations and collaborative category management solutions. JDA’s innovative solutions and unmatched industry expertise help companies streamline their supply chain, optimize inventory, labor and customer service levels, and deliver increased profits. As a result, JDA’s solutions have become the industry standard for more than 4,000 of the world’s leading retailers, manufacturers and distributors. To learn more, visit or email

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“JDA” is a trademark or registered trademark of JDA Software Group, Inc. Any trade, product or service name referenced in this document using the name “JDA” is a trademark and/or property of JDA Software Group, Inc.


JDA Software Group, Inc.
14400 N. 87th Street
Scottsdale, AZ 85260





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