GuestLogix and Inflight Service Europe AB Strengthen Partnership in 3-Year Agreement with Norwegian Air Shuttle ASA

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Company's Leading Solution to Support the Low-Cost Carrier's Onboard Retailing Initiatives

TORONTO, ON — February 13, 2014 - GuestLogix Inc. (TSX: GXI), the leading global provider of onboard retail and payment technology solutions to airlines and the passenger travel industry, today announced an agreement to deploy its onboard retail technology platform including POS handheld devices onboard Norwegian Air Shuttle ASA (commercially branded "Norwegian"). The Company's solution will be used to accept credit cards onboard all European flights for the purchase of food and beverage, as well as duty free goods. GuestLogix' OnTouch® Analytics platform will also be deployed to improve transparency and optimize the carrier’s onboard store performance. The multi-year agreement was made in partnership with Northern Europe’s leading tax-free and travel retail industry services provider, Inflight Service Europe AB, and reaffirms the importance of this strategic partnership. Norwegian is the third largest low-cost carrier in Europe based on passenger trips, representing significant new market share for GuestLogix.

"We see great value in building strategic partnerships in the passenger travel industry, and as we welcome Norwegian to our customer base, we recognize the strength of our alliance with Inflight Service," said Brett Proud, GuestLogix President & CEO. "This partnership has led to substantial growth in the European airline market, and we are delighted to be expanding our joint network to support the onboard retailing initiatives of a leading low-cost carrier in the European region."

Norwegian will use GuestLogix' PCI-compliant handheld POS devices to accept major credit cards for the purchase of food and beverage, as well as duty-free items onboard all European routes. Implementation of the GuestLogix platform, including the OnTouch® Analytics sales and device management modules, will enhance Norwegian’s onboard store performance and assist the carrier in achieving its onboard retailing goals.

"Together with GuestLogix, we have supported numerous European airlines with their onboard retail programs, and we are delighted to announce this signing with Norwegian," said Johan Montén, CIO, Inflight Service Europe AB. "Our combined onboard retailing expertise has enabled us to secure nine joint customers to date, and we aim to keep up this momentum moving forward. We look forward to increasing efficiency and payment security onboard Norwegian, and to assisting the carrier in achieving its ambitious growth plans."

Inflight Service has been providing pre-order duty free services across Norwegian's chartered Nordic flights, and will now expand this service, with the addition of food and beverage pre-ordering, across the carrier’s European operations, while also managing all catering service providers. In partnership with GuestLogix, Inflight Service will also support the airline's onboard retailing, including the sale of food and beverage, as well as duty free items, using GuestLogix' end-to-end retail platform, POS handheld devices and OnTouch® Analytics. With this signing, GuestLogix and Inflight Service expand their European customer base and welcome Norwegian as their ninth joint customer.

"We are thrilled to expand our European footprint with this signing and to do so in collaboration with our valued partner, Inflight Service," said Ilia Kostov, EVP Global Sales, GuestLogix. "This agreement represents our inaugural OnTouch® Analytics deployment made in partnership with Inflight Service, demonstrating the value of this solution to our partner, and providing performance insight to Norwegian."

In December 2013, Norwegian Air Shuttle ASA transported more than 1.6 million passengers, representing an increase of 27% over December 2012. With significant growth plans in place, this new customer represents 20.7 million annual passenger trips for GuestLogix.

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For more information:

Dan Thompson, GuestLogix

Senior Vice President - Marketing, Communications & Investor Relations

416-849-1566
dthompson@guestlogix.com

About Inflight Service Europe AB

Inflight Service Europe AB is the leading airline retailer in Europe. The Company is the airline industry's pre-order specialist, known for its ability to deliver unprecedented value to its customers and world class consumer loyalty to their customers' retail business through On Board and Pre-Order capabilities. Inflight Service also successfully manages retail operations for ferries, airports and harbors across the Nordics, the Baltics and Poland.

About Norwegian Air Shuttle ASA

Norwegian Air Shuttle ASA, commercially branded "Norwegian", is a public low-cost airline noted on the Oslo Stock Exchange. The company is the second largest airline in Scandinavia and the third largest low-cost airline in Europe. It has a route portfolio that stretches across Europe into North Africa and the Middle East, as well as Thailand and the US. With competitive prices and customer friendly solutions and service, the company has experienced significant growth in recent years. 17.7 million Passengers flew with the airline in 2012. Norwegian operates 383 routes to 122 destinations and has approximately 2,500 employees.

About GuestLogix

GuestLogix Inc. (TSX: GXI), is a global leader in comprehensive retail solutions delivered to the passenger travel industry, both onboard and off-board. Bringing over a decade of expertise as the industry’s most trusted onboard transaction processing partner to airlines, rail operators and elsewhere in the passenger travel industry, GuestLogix powers the industry’s growing reliance on ancillary revenue generation. Both direct to operators as well as through partnerships with global leaders in catering, duty-free, inflight entertainment and self-service retail experts, the Company provides the payment services touching over 1 billion travelling consumers each year. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional head offices located in Dallas, London and Hong Kong. More information is available at www.guestlogix.com.

© 2014 GuestLogix. All Rights Reserved.

Forward-Looking Statements


This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on November 11, 2013 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

News Source : GuestLogix and Inflight Service Europe AB Strengthen Partnership in 3-Year Agreement with Norwegian Air Shuttle ASA

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