"Hansgrohe Award 2014: Efficient Water Design" Presented to Young International Designers

“Hansgrohe Award 2014: Efficient Water Design” Presented to Young International Designers

July 10, 2014

Andrea van Velzen (left), iF Design Talents and Astrid Bachmann (right), Public Relations Manager at Hansgrohe SE, presented Petr Strejcek (middle) from the Czech Technical University with his Hansgrohe Prize 2014 for his concept "Elastigenic."

This year’s competition for the Hansgrohe Award for sustainable design concepts around the topic of water has successfully come to an end. Young designers from all over the world submitted around 180 concepts in the hopes of winning the award, which was presented for the fourth time within the realms of the iF concept design award 2014. The five best concepts were now honored in Hamburg. The prize money, totaling 5,000 Euros, is shared among the winners, who hail from China, Sweden, the Czech Republic and Germany.

Sustainability and Efficiency in Association with Water is an International Topic

Philippe Grohe, Head of the designer brand Axor® at Hansgrohe SE, is thrilled with the achievements of the talented young designers: “As the initiator and sponsor of the ‘Hansgrohe Award 2014: Efficient Water Design’, we want to give young designers the opportunity to address the element of water, and to present their ideas to an expert jury. This year’s submissions show interesting approaches to efficient water design. I was particularly pleased to see the large number of international submissions – these clearly show that the interplay of water and space is gaining importance with young designers from all over the world.” 

The jury members (pictured right, L-R) -- Andreas Haug, one of the founders and partners of Phoenix Design in Stuttgart; Axel Meissner, Hansgrohe Product Manager; and Philippe Grohe -- were particularly impressed with the two concepts from Sweden and Germany: the 3-in-1 solution “Houdini” and the washbasin “Puro.” The “Houdini” concept by Christoffer Ohlander (Konstfack University, Stockholm, Sweden) convinced the jury because it is an “incredibly compact sanitary object that combines three functions: sink, shower and bathtub.”

Fabrice Hoefgen from the University of Applied Sciences in Darmstadt, Germany won an award with “Puro” – a washbasin that expresses what it is meant to express: low water consumption.

1,500 euros in prize money

Entry: Houdini Multi-functional bathroom unit

Design: Christoffer Ohlander

University: Konstfack University College of Arts, Crafts and Design, Stockholm/Sweden

Houdini is a 3-in-1 solution that is ideal for small bathrooms. The concept includes a sink, a shower and a bathtub all rolled into one. The low material consumption and simple design make Houdini a very efficient concept all round.

Judges’ Opinion: “An incredibly compact sanitary object that combines three functions: sink, shower and bathtub. An absolutely low-tech concept that expresses modesty in a very positive way."


1,500 euros in prize money

Entry: Puro Sink

Design: Fabrice Hoefgen

University: Hochschule Darmstadt, University of Applied Sciences, Department of Design, Darmstadt/Germany

Puro is a sink whose wave-like, flat design reminds us of the natural movement of water. The water flow is controlled by a stainless-steel stone placed in the center. The economical water flow is activated when the stone is lifted. At the same time, it serves as soap that neutralizes unpleasant smells and germs. The decorative perforation in the sink allows the water to drain away slowly.

Judges’ Opinion: “An intriguing, reduced combination that expresses what it is meant to express: low water consumption. When it comes from the bottom of the sink, the water looks like it is coming from a spring – just like in nature.”


1,000 euros in prize money

Entry: Elastigenic Bathroom concept

Design: Petr Strejcek

University: Czech Technical University, Faculty of Architecture, Prague/Czech Republic

The Elastigenic bathroom consists primarily of an elastic material that can be used to form such objects as a sink, a bathtub, towel racks and handle bars, etc. In the same way, it can be completely returned to its original smooth surface to make cleaning quick and easy. A telescope mechanism under the surface makes it possible to easily form and “unform” the components.

Judges’ Opinion: “An overall bathroom concept that is fascinating. The different objects that are formed from out of the floor make a bathroom landscape that reminds us of nature. The space that the individual objects take up can be changed completely at any time.

500 euros in prize money

Entry: Kengai Concept shower

Design: Oliver Keyerleber, Fabian Bitter

University: Hochschule Coburg, Integrated Product Design, Coburg/Germany

The Kengai concept shower is made up of three cascading modules with different functions. The water pours like rain from the top cascade and then flows through a steam and an herb module, which support the use of natural medicinal herbs. With the help of a smartphone app, natural lighting moods can be captured and projected onto an illumination surface to create an all-round natural shower experience.

Judges’ Opinion: “An innovative cascading shower. Water flows over the different levels and each level has a different function – a completely new showering experience.”

500 euros in prize money

Entry: Energy-saving shower Shower

Design: Xiangying Lin

University: Huaqiao University, Department of Industrial Design, Xiamen/China

The energy-saving shower combines extraordinarily minimalistic design with functional style elements that help to save both water and energy. The semi-circular holder includes the shower head and also has a panel to set the exact water temperature and maximum water consumption.

Judges’ Opinion: “Beautiful, formal solution. The water heating becomes a visible design element. Great, puristic design.”