Has the online billing and recurring online payment methods really found takers among bank customers?
As per a study concluded in April 2009, and conducted by Aspen Marketing Services on behalf of Fiserv, a global provider of financial services technology solutions, there is a positive impact of electronic billing and recurring on-line payment on cost, customer satisfaction, customer retention and profitability. This was the first study to highlight the benefits of e-billing and was conducted by evaluating data from 8 million Qwest Communications residential customers over an 18-month period. read more
As per the study, a positive relationship between billing and business benefits was observed particularly for the early tenure customers (customers for less than 28 months).The study points that the customers who receive paperless e- bills either at a company website or at a financial institution website, or who use recurring payments, prove to be more profitable for the billing organization.read more
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