Heilind Always Believes In Having Physical-Ready Inventory as its Biggest Asset

A commitment to comply ahead and deliver customer satisfaction and retention, Heilind Electronics in a jiffy has ousted many other players in the distribution and service delivery space.


Hong Kong, March 02, 2018 /PressReleasePoint/ - Jason Siau, Heilind Electronics Senior Regional Sales Manager – South Asia Pacific, HK/JP/KR
A commitment to comply ahead and deliver cu stomer satisfaction and retention, Heilind Electronics in a jiffy has ou sted many other players in the distribution and service delivery space. The company has been the market-ruler in the Asia-Pacific region for its extensive and on-the-go inventory and distribution channel for Interconnect & Electromechanical Products. In an exclusive interview opportunity, Niloy Banerjee – Associate Editor, BisInfotechwitters with Jason Siau, Heilind Electronics Senior Regional Sales Manager – South Asia Pacific, HK/JP/KR. The extensive exchange panned across the company's QoQ quantum growth and the company's expansion and strategies for 2018 including India as a potential market. Excerpts.

1.Heilind has been snowballing at a very short span of time, what are the key reasons for this major success in this growing competitive market?

Heilind growth since o ur inception in mid-2012 was attributed to ou r proven North American model as ou r differentiator to this market. W e also continue to invest in reso urces/people and adding footprints/offices across major Asian cities to cater to o ur cu stomers' and suppliers' requirement in this growing competitive market.

2.How Heilind comply in India and at large the APAC region in terms of supply chain management, local presence and service offering etc.?

W e comply to o ur cu stomers' needs by setting up 3 warehou ses in APAC region (Hong Kong, Singapore & Suzhou) to cater to o ur customers' needs on their supply chain requirements, w e also have local presence in major cities in APAC to provide local sales support to ou r customers' and in India w e have offices in Delhi and Bangalore to provide service and support to ou r customers'

3.As a specialized distributor for Interconnect and Electromechanical products, how does Heilind see the Indian market growing in terms of demand and technology adoption?

India would continue to be the magnet of growth and w e are seeing ou r cu stomers' continued investment into the country, w e think that India has to balance itself and adapt to technology to cater for the divergence of sectors that it has today and continues to change and adapt as the new market grow while also maintaining the current sector growth.

4.Many companies have been cutting-down their direct sales and marketing and have opted go-to-market strategies relying on franchised distributors. What strategies and bu siness model does Heilindpracticeto streamline the complex supply chains of the OEMs?

Heilind itself being a franchised distributor would benefit from suppliers that prefer to rely on distributors as their go to market strategies , w e would continue to invest in reso urces and offices/warehou ses that o ur suppliers' want u s to be , w e stock up for o ur cu stomers' to shorten their lead time as w ell as providing value adding services such as kitting, reeling & de-reeling and connector modifications as a service to ou r customers' to help them streamline their complex supply chains issues.


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