H.H. Sheikh Majid Bin Mohammed Inaugurates Third Editions

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The third editions of Paperworld Middle East and Playworld Middle East, the co-located trade fairs organised by Epoc Messe Frankfurt, were inaugurated today (Tuesday) by H.H. Sheikh Majid bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai Culture and Arts Authority.

Dubai, Dubai, United Arab Emirates., March 5, 2013 - (PressReleasePoint) -
The third editions of Paperworld Middle East and Playworld Middle East, the co-located trade fairs organised by Epoc Messe Frankfurt, were inaugurated today (Tuesday) by H.H. Sheikh Majid bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai Culture and Arts Authority. 
 
Taking place from 5 – 7 March 2013 at the Dubai International Convention and Exhibition Centre, the three day trade events run until the end of this week. Featuring 270 exhibitors from 39 different countries, the exhibitions have established themselves as the leading events of their kind in the region.
 
H.H. Sheikh Majid bin Mohammed was accompanied by senior government and trade personalities as he made his way around the exhibition halls which have made considerable inroads into the regional market since their launch in 2011.
 
“We brought Playworld and Paperworld to the Middle East to fill a perceived requirement in the market. In just three years, the exhibitions have succeeded in eliciting an encouraging response from international manufacturers and suppliers as well as regional traders and buyers. This highlights not just the pulling power of a Messe Frankfurt trade fair but the stature of Dubai as a regional business hub,” said Ahmed Pauwels, CEO of Epoc Messe Frankfurt.
 
“We thank H.H. Sheikh Majid bin Mohammed bin Rashid Al Maktoum, the UAE Ministry of Water and Environment and Emirates Authority for Standardization & Metrology (ESMA) for their support. Their presence, along with the participation of leading international companies further cements the shows’ positions as the leading industry events of their kind in this region,” Pauwels added.   
 
Showcasing a wide range of paper products and office supplies, Paperworld Middle East opened with 18% more participants than its launch edition just two years ago. Featuring 8 country pavilions, the show floor during the opening day of Paperworld Middle East was busy with early visitors in search of the latest international offerings.
 
Highlighting the growing concern for green standards and sustainable development, Paperworld Middle East’s dedicated Green Office Area attracted quite a lot of attention. Supported by the Ministry of Environment and Water, the Green Office Area features products which are sustainably produced, recyclable and environmentally friendly.
 
“Paperworld Middle East has succeeded in getting wide support from the regional industry in a short time,” said Elodie Lamouroux of Launch Partner Lamy, who are showcasing their top quality range of writing instruments. “The Middle East has been quite receptive to our product line and we are looking forward to an excellent exhibition this year.”
 
 
Benjamin Nabert, CEO of Simba Toys, leading German manufacturers of toys and games with subsidiaries in 22 countries worldwide, said: “Toy safety is paramount to us and our products are all stringently tested against the highest safety standards. Playworld Middle East is the best trade event that serves the region and forms an essential part of our marketing strategy.” 
 
 
 
 
ENDS
 
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