HID Global and Tamoco Report Successful First-of-its-Kind Secure, NFC Mobile Promotion at Tribeca Film Festival Using HID Trusted Tag Services
Tamoco utilized HID Trusted Tag™ Services to provide film lovers with the ability to use their Near Field Communications (NFC) enabled smartphone to receive Tribeca Film Festival tickets.
Tags used HID Global technology to eliminate abuse from out-of-home (OOH) campaigns with security and privacy attributes that change on every tap.
Over the course of the four-day promotion, “Film for All Friday” fans seeking free passes “tapped” promotional posters 8,195 times with 1,156 unique mobile devices.
AUSTIN, Texas and LONDON, May 6, 2014 – HID Global®, a worldwide leader in secure identity solutions, and Tamoco, a global leader in mobile marketing technology and analytics, today announced the successful use of HID Trusted Tag™ Services in the world’s first out-of-home (OOH) promotional campaign for Tribeca Film Festival 2014. Over the course of the four-day promotion, film fans seeking free passes “tapped” promotional posters 8,195 times with 1,156 unique mobile devices.
HID Trusted Tag Services combines the company’s secure authentication services and tags with HID Global’s patented technology that can be attached to or embedded into any object. Tamoco embedded trusted tags into promotional posters on display at retail outlets participating in the Film for All Friday campaign. Fans who visited these locations between April 14-17, received free tickets simply by tapping the posters with an NFC-enabled smartphone or tablet.
Unlike QR codes or traditional NFC tags, the data read from trusted tags includes security attributes that change on every tap, making any attempt to share, clone or manipulate easily detectable. These features give Tamoco the ability to verify “proof of presence,” a new capability for OOH campaigns.
“The Tribeca Film Festival was the ideal canvas against which to showcase the flexibility of our NFC-enhanced marketing solutions,” said Sam Amrani, executive chairman and founder of Tamoco, which facilitates and streamlines communication between consumers and brands with mobile proximity software. “The use of trusted tags lets us deliver an interaction that is secure, yet effortless for the end user, making HID Trusted Tag Services the ideal vehicle to help us create a connection between the festival and film-loving consumers.”
Founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff to spur the economic and cultural revitalization of the lower Manhattan district following the 9/11 World Trade Center attacks, the Tribeca Film Festival enables the international film community and general public to experience the power of cinema and promote New York City as a major filmmaking center. The Festival has screened more than 1,500 films from over 80 countries, attracting more than 4.5 million attendees and generating an estimated $850 million in economic activity.
“We are excited that Tamoco chose to leverage our trusted tags to help provide film lovers with access to a broad array of groundbreaking independent films,” said Marc Bielmann, vice president of Identification Technologies with HID Global. “This was a unique opportunity to demonstrate the ability of HID Trusted Tag Services to create a secure bridge between companies, consumers and cultural events.”
About HID Global HID Global is the trusted source for innovative products, services, solutions, and know-how related to the creation, management, and use of secure identities for millions of customers around the world. The company’s served markets include physical and logical access control, including strong authentication and credential management; card printing and personalization; visitor management systems; highly secure government and citizen ID; and identification RFID technologies used in animal ID and industry and logistics applications. The company’s primary brands include ActivID®, EasyLobby®, FARGO®, IdenTrust®, LaserCard®, Lumidigm®, and HID®. Headquartered in Austin, Texas, HID Global has over 2,200 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand. For more information, visit www.hidglobal.com.
About Tamoco Tamoco is a London UK headquartered technology enabler and data analytic company using mobile technology to make physical marketing interactive. Our customers are global retailers, brands and media agencies that seek to interactively engage with smartphone users in physical retail, “out of home” or print while measuring consumer insights in real-time. Consumers are increasingly adopting mobile technologies, including smartphones and tablets, which presents a great opportunity for brands to personalize marketing communications. Tamoco enables brands to realize this opportunity through deployment of NFC-enabled connectivity solutions, delivering real-time performance data on their campaigns. For further information on Tamoco, visit www.tamo.co, email firstname.lastname@example.org or call +442071936301.
® HID, the HID logo, and HID Trusted Tag Services are trademarks or registered trademarks of HID Global in the U.S. and/or other countries. All other trademarks, service marks, and product or service names are trademarks or registered trademarks of their respective owners.