Company redefines channel engagement strategy to build world-class program with global partner participation
Initiative is aimed at optimizing partner performance and increasing value of Genuine HID solutions for customers worldwide, while growing partner revenue opportunities for a robust portfolio of physical access control, secure issuance and identity assurance solutions
Expanded HID Advantage Partner Program includes tiered partner discounts and benefits, market development funds, training resources, sales enablement tools, and early visibility into product and technology roadmaps
AUSTIN, January 15, 2014 – HID Global®, a worldwide leader in secure identity solutions, today announced that the company has expanded its channel partner program as part of its Genuine HID® commitment to enhance value for customers worldwide. The HID Advantage Partner ProgramTM includes a complete range of benefits that will enable partner readiness and open doors to new business opportunities in key vertical markets and emerging regions.
Participating distributors, integrators and OEMs will benefit from a streamlined channel engagement model that is designed to foster long-term success and deliver an exceptional customer experience. The partner program also includes increased investments that are focused on partner relationships and strategy alignment; partner enablement and certification; and expanded program management resources, infrastructure and communications.
“The goal of the HID Advantage Partner Program is to increase value for our customers by ensuring that channel partners have everything they need to deliver the most trusted, advanced and dependable secure identity solutions in the market,” said Carolyn Newburn, senior director of Global Channel Programs with HID Global. “This expanded program is paramount to our ongoing commitment to a channel-centric business model and our valued partner community. Working closely with our partners, we will continue to extend the Genuine HID value proposition to a growing customer base that includes many Fortune 1000 companies and businesses in virtually all industry sectors, including healthcare, retail, commercial, transportation, government, finance and education.”
The new program model offers tiered partner discounts and includes early visibility into the company’s product and technology direction. HID Global will also allocate market development funds and other marketing resources to its partners, and support them with lead generation initiatives, a broad range of sales tools and a new global portal. Training and certification offerings include a variety of online technical training and solution sessions via the Genuine HID AcademyTM.
About HID Global HID Global is the trusted source for innovative products, services, solutions, and know-how related to the creation, use, and management of secure identities for millions of customers around the world. The company’s served markets include physical and logical access control, including strong authentication and credential management; card printing and personalization; visitor management systems; highly secure government and citizen ID; and identification RFID technologies used in animal ID and industry and logistics applications. The company’s primary brands include ActivID®, EasyLobby®, FARGO®, Codebench®, LaserCard® and HID®. Headquartered in Austin, Texas, HID Global has over 2,100 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand. For more information, visit www.hidglobal.com.
®HID and the HID logo are trademarks or registered trademarks of HID Global Corp in the U.S. and/or other countries. All other trademarks, service marks, and product or service names are trademarks or registered trademarks of their respective owners.