iZipline™ embeds HID Trusted Tag Services™ into its cloud-based platform to eliminate counterfeiting and enhance engagement between global brands and consumers’ mobile devices.
HID’s trusted tags use HID Global technology to eliminate counterfeiting by authenticating packaging.
Tags turn Near Field Communications (NFC) enabled smartphones into trusted authentication devices for Internet of Things (IoT) applications.
AUSTIN, Texas, August 13, 2014 – HID Global®, a worldwide leader in secure identity solutions, today announced that iZipline™ will integrate HID Trusted Tag Services™ into its cloud-based software platform that enables mobile consumer engagement via Near Field Communications (NFC) technology. Initially, trusted tags will be used for authentication of PackageTagz™, iZipline’s patent-pending technology for pouch packaging that provides instant engagement between brands and consumers’ mobile devices for product recall, track and trace, brand protection, mobile marketing and related analytics.
“Selecting HID Global as a partner to provide secure connections for our NFC-enabled consumer engagement platform is consistent with our commitment to delivering the highest quality NFC solutions to global brands,” said Michelle Moulin, iZipline’s chief executive officer. “We are excited to launch this partnership as iZipline continues to innovate as a leader in developing the ‘Internet of Things’.”
HID Trusted Tag Services feature trusted tags with unique security and privacy attributes which make each tap unclonable. When integrated into iZipline’s platform, this enables global brands to authenticate each product’s package, protecting both a company’s brand and consumers from counterfeit goods while also delivering chain-of-custody benefits. Trusted tags also provide iZipline with secure connections for instant delivery of relevant and timely product content to consumers via their mobile device.
“Success in the IoT environment requires transparent, frictionless authentication that enables brands and consumers to connect on an immediate and personal level,” said Marc Bielmann, vice president of Identification Technologies with HID Global. “We are pleased that our HID Trusted Tag Services enable iZipline to engage and protect brands and consumers by leveraging the security and convenience that trusted tags bring to packaging and mobile interactions.”
About iZipline™ iZipline™ is a leader in developing the “Internet of Things,” collaborating with other technology entrepreneurs around the globe to enhance the lives of people everywhere. An innovator of Near Field Communication (NFC) technology for global brands, iZipline is a pioneer in adapting NFC to in-store digital signage and consumer products for instant, dynamic and long-lasting engagement with consumers via their mobile devices. Learn more at www.iZipline.com.
About HID Global HID Global is the trusted source for innovative products, services, solutions, and know-how related to the creation, management, and use of secure identities for millions of customers around the world. The company’s served markets include physical and logical access control, including strong authentication and credential management; card printing and personalization; visitor management systems; highly secure government and citizen ID; and identification RFID technologies used in animal ID and industry and logistics applications. The company’s primary brands include ActivID®, EasyLobby®, FARGO®, IdenTrust®, LaserCard®, Lumidigm®, and HID®. Headquartered in Austin, Texas, HID Global has over 2,200 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand. For more information, visit www.hidglobal.com.
® HID and the HID logo and HID Trusted Tag Services are trademarks or registered trademarks of HID Global in the U.S. and/or other countries. All other trademarks, service marks, and product or service names are trademarks or registered trademarks of their respective owners.