Hot Scoop for the Budget Traveler: Tuesday Becomes the Official "Day of Deals" on CheapTickets.com
Regularly Refreshed Deal Tabs and Online Travel Tip Videos Turn Tuesdays into a Treasure Trove for the Bargain Hunter
CHICAGO, IL February 5, 2008- CheapTickets.com (www.cheaptickets.com), a leading online travel agency that knows "the less you pay, the better it feelsSM," recognizes that budget travel is about smart travel, and keeping tabs on the latest deals and discounts is part of a winning strategy. Today, CheapTickets introduced its
Day of Deals
program, crowning Tuesday the best day for customers to find travel discounts and valuable trip tips on CheapTickets.com.
Whether planning a last-minute getaway or looking for travel inspiration on a budget, Tuesday visitors to the CheapTickets site will find a refreshed resource of valuable information at their fingertips. Two of CheapTickets' key deal-focused tabs -Cheap of the WeekandLast Minute Travel- have been reinvented to help consumers find the best deals available. In addition, a new online video component has been integrated, offering visitors tips for both finding the best deals on CheapTickets and planning the best trip on a budget.
"A recent BIGresearch briefing on consumer insights found that a significant number of consumers are on the hunt for sales more often," said Heather Leisman, senior director of merchandising for CheapTickets. "Consumers are increasingly aware of the bottom line, and CheapTickets' new Tuesday Day of Deals program offers a consistent and reliable resource for their research needs."
Major enhancements and additions to maximize CheapTickets' TuesdayDay of Dealsexperience include:
"Cheap of the Week"
Each Tuesday, CheapTickets' refreshedCheap of the Weektab (http://cheapweek.cheaptickets.com) offers customers new - and noteworthy - opportunities to travel without breaking the bank. CheapTickets' Market Managers, who are stationed throughout the U.S. and the world, secure special hotel deals for CheapTickets' customers on a weekly basis, each Tuesday debuting a limited-time opportunity to visit and save.
"Last Minute Trips"
CheapTickets' redesignedLast Minute Tripstab introduces two new features as part of theDay of Deals, which will be updated bi-weekly on Tuesdays:
- For the last-minute planner in search of a quick pick, CheapTickets' travel experts now suggest three hotels that are both a great deal and a great eleventh-hour escape plan.
- Looking for last-minute inspiration? CheapTickets now highlights budget-friendly travel ideas by theme. Whether in need of fun-in-the-sun or a big city escape, CheapTickets' six vacation genres offer a wide-range of experiences, includingSunny, Romance, Luxury, Vegas/Casinos, Big CitiesandCruise. Within each theme, CheapTickets' travel gurus recommend five noteworthy destinations that will both appeal to travelers' interests and offer value.
CheapTickets Blog & Online "Deal of the Day" Video
To help customers navigate their way to the best deals, CheapTickets has launched a blog (http://traveldeals.cheaptickets.com) which contains an online video component featuring budget travel advice from our team of travel experts. Each Tuesday a new video debuts, highlighting key travel deals and not-to-miss sales available on CheapTickets. In addition to the video, the new CheapTickets blog will offer travel tips on a variety of topics such as strategies for planning on a budget and finding the best off-season deals.
"The new blog and Tuesday videos are a meaningful component of CheapTickets' Day of Deals," said Leisman. "Travelers look to us to guide them through the planning process. This is a new and exciting way for us to communicate with our customers, and share our travel planning expertise. Whether reviewing the best days to travel and save, or talking through winning holiday travel strategies, these videos will be a valuable resource for visitors to our site."
For more information on snagging the best travel deals, visit the CheapTickets blog(http://traveldeals.cheaptickets.com) each Tuesday for the latest tips and offers. Or, sign up to automatically receive Day of Deals RSS Feeds (http://traveldeals.cheaptickets.com/ctix_blog/dayofdeals.xml).
About CheapTickets
CheapTickets (http://www.cheaptickets.com) is a leading seller of discounted leisure travel products online through its Web site, http://www.cheaptickets.com. CheapTickets provides consumers access to its collection of airfares on hundreds of airlines. In addition to air, CheapTickets' family of discounted travel products also includes hotel accommodations, cruises, rental cars, vacation packages, condo rentals and Last Minute Trips. Founded in 1986, CheapTickets is a brand that is owned and operated by Orbitz Worldwide (NYSE: OWW).
Media Contact:
Marita Hudson Thomas
312-260-8304
marita.hudson@cheaptickets.com
Patricia Nugent
212-284-9935
http://pressroom.cheaptickets.com/ReleaseDetail.cfm?ReleaseID=291870
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