How to Choose Your Suitable Expo - Expo Tips and Skills

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If you think that you could add brilliance to your corporation’s present splendor or bring your dying industry back to life by just attending some expos, you are probably wrong.

The expo so charming in money-making has made countless heroes bow in homage, why? Expos have higher possibility of bringing tempting profits and motivating swift operation of related industries. As we all know, most expos in China are held in May and June, like Suzhou PCB Show 2010, Expo 2010 Shanghai and Int'l Soft China 2010. However, if you think that you could add brilliance to your corporation’s present splendor or bring your dying industry back to life by just attending some expos, you are probably wrong.

Quite a few of corporations had experienced being cheated - they waste their precious time, energy and money. Choosing expos is not hard, but it needs certain tips and skills.

I. Preparation
1. Material preparation
Usually, expo preparation for the company begins 8 to 10 months in advance. If you attend an international expo and you have no full-time translator inside your company, you need to find professional language experts to help your expo translation while you just need to prepare related material in your own country’s language if your target expo is national.

Generally, the reliability of a translation services providing company is better than freelance translator but might cost you more budget. Comparing to part-time translator, a translation company could always ensure you formal translation procedure - besides offering you subject-matter translators, they provide expert proofreaders and project managers.

What’s more, a translation company could offer you more than mere translation, it is capable of providing localization services which help adapt your products or services to your target market, for instance, software localization.

Prior to choosing a translation company, it’s necessary for you to check your preferred translation service supplying company’s history, outstanding achievements, successful cases, etc.

2. Attending target
You should have a crystal idea about why you participate in the expo, for company reputation or new product releasing? What’s your key point?

3. Adequate survey
Only fools act without surveying. You could get necessary information through internet, consulting related staff from exhibition halls, reading industry magazines and asking the expo host. Of all the channels, directly asking the host of the expo is the most effective, but certain consulting skills would add a flow to silk.

II. Factors for your consideration
1. Expo holding site
In general, influential expo is held in the exhibition halls where has the best facility. Those expo sites are usually distributed in cities where have powerful information emission capability, manufacturing places of the product, places with convenient transportation, export/import costal city or travel scenery.

Expos which are held in confined areas or have bad facility have higher rate of generating bad effects, being canceled/delayed.

2. The result of previous expos
If possible, you should check if there is any company that you are familiar attending. If you could get the company list of last two expos, you could make an evaluation about the expo’s ability and execute power. An excellent, reliable expo’s head-turning rate is usually above 7%.

3. Expo content
Expo is generally divided into two categories, that is, comprehensive expo and specific-area expo, for example, industry exhibition and watch exhibition.

4. Classes, scale, and reputation of other companies which attend the same expo as you

5. Expo scale
Expo scale usually includes international scale, national, area and individual company. Different scale expos have different features and advantages. You should choose according to your own company’s practical situation and requirements.

6. Expo host background, capability, and reputation

7. Holding time of the expo
If there are several expos which have the same nature or similar nature to the expo you are going to participate, the number of the visitor might not be so optimistic as you forecast. As to seasonal products, their expos are usually held at the same time as busy sale season or prior to the popular time.

Choosing an expo in an appropriate way could help you save time, energy and money. This job needs preparation, patience, and adequate investigation plus research.