HP Announces HP Engage, New Conference Focused on Breakthrough Customer Engagement

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Jul 16, 2014

Customers, partners, and thought leaders to discuss new strategies and technologies to drive customer engagement and revenue growth

PALO ALTO, Calif., July 16, 2014 - HP Autonomy today announced HP Engage, a new user conference designed for digital, mobile, and omnichannel marketers and business users focused on creating powerful customer engagement and experiences.

HP Engage will take place September 21 – 23 in Phoenix, Arizona, at the JW Marriott Desert Ridge Resort & Spa. The conference builds on what was known as the HP Exstream Americas User Conference, and takes it to the next level. Please visit HP Engage to register.

Marketers today have an incredible opportunity to excite and engage audiences, reach new customer segments and markets, and deliver compelling content across multiple channels. HP Engage reflects HP Software's expanded vision for this market, and builds upon a unique foundation of assets, including HP Aurasma, HP Exstream, HP IDOL, and HP Marketing Optimization. Together, these technologies provide marketers, IT executives, and business users with an unmatched arsenal for creating and delivering persuasive multichannel experiences.

"Big data changes everything, and nowhere is this more relevant than in the world of digital, mobile, and omnichannel marketing," said Robert Youngjohns, EVP and GM of HP Software. "HP Software brings a refreshing and unique array of technologies designed to help businesses take advantage of these modern dynamics. We look forward to hosting customers, partners, and thought leaders at HP Engage as we explore new strategies and technologies that will help them drive customer engagement and growth in FY15 and beyond."

HP Engage 2014 details:

  • Products covered: HP Aurasma, HP Explore, HP Exstream, HP IDOL, HP MediaBin, HP Optimost, HP TeamSite, and HP Qfiniti.
  • Speakers: HP Autonomy senior executives including Robert Youngjohns, Andrew Joiner, Mike Salfity, and Fernando Lucini. There will also several marquee speakers including industry thought leaders, customers, and partners. Executives from several HP customers will be presenting at the event, including Cigna, Carefirst, Pacific Source, Unum, Blue Cross Blue Shield Nebraska, CSAA and PEMCO.
  • Event sponsors: Several digital marketing agencies, systems integrators, and ISVs have signed up as exhibiting sponsors, including Deloitte Consulting, GSPANN Technologies, Inc., Klish Group, Prinova, TBSCG USA, Techaspect Solutions, Inc., and Yash Technologies.
  • Social media: follow the event hashtag #HPEngage14 on Twitter, and updates from and @HP_Exstream.
  • Registration: please visit http://www.hpengage.com/

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers' most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.

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