Leading analysts and influencers to offer practical advice on building a strategy for delivering learning beyond an organization’s workforce; SumTotal customer Magento to share real-world strategies and success stories
Gainesville, Fla.– Sept. 4, 2014 – SumTotal® Systems, LLC, one of the largest independent providers of learning and HR solutions, today announced the launch of a webinar series aimed at helping organizations understand the benefits of extending learning and training across their value chains, from vendors and suppliers to channel partners, distributors, subcontractors, resellers and customers.
Today’s business ecosystems span a wide range of non-employee constituents who represent underdeveloped potential for organizations. Highly successful organizations recognize the critical role these external audiences play in building brand awareness, delivering services and support, improving customer experience and increasing revenue. Organizations that actively engage external stakeholders through extended learning substantially improve their bottom line. In fact, according to Aberdeen Group, companies that use their learning management systems (LMS) to deliver training and information to external audiences generate nine times more annual revenue growth per full-time employee than organizations that do not. Those same companies also experience a 33-percent increase in customer retention.[i]
SumTotal’s three-part webinar series is designed to share best practices of delivering training to external audiences, build a business case for doing so, and execute and measure those programs to demonstrate return on investment.
Topic: It Takes a Village: It’s Time to Extend Learning to Your Customers and Partners
Date: Sept. 10, 11 a.m. EDT
Presenter: Christa Degnan Manning, senior vice president of global workforce and talent strategies and solutions at HfS Research
Build better awareness of your brand, products and services;
Increase adoption of your products and services;
Improve overall customer experience and reduce costs.
Topic: Turning Knowledge Into Profit: Smart Business Strategies for Your LMS
Date: Oct. 23, 2 p.m. EDT
Presenters: Michael Rochelle, analyst and chief strategy officer at Brandon Hall; Brian Dressler, business systems manager at Magento, an eBay company and global leader in ecommerce solutions; Bill Docherty, vice president of product management at SumTotal