HSMAI to Honor Yosemite/Mariposa County Tourism Bureau and ASTONE with a Gold Award in the Annual Adrian Awards Competition

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The Hospitality Sales & Marketing Association International (HSMAI) will recognize the Yosemite/Mariposa County Tourism Bureau (YMCTB) and ASTONE with a Gold Adrian Award for advertising excellence for its winning entry in the 54th annual Adrian Awards Competition, the largest and most prestigious travel marketing competition globally.

New York, NY, November 10, 2010 (PressReleasePoint) -- The Hospitality Sales & Marketing Association International (HSMAI) will recognize the Yosemite/Mariposa County Tourism Bureau (YMCTB) and ASTONE with a Gold Adrian Award for advertising excellence for its winning entry in the 54th annual Adrian Awards Competition, the largest and most prestigious travel marketing competition globally.

HSMAI will pay tribute to the Yosemite/Mariposa County Tourism Bureau and ASTONE during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives, on January 31, 2011, at the New York Marriott Marquis.

The Yosemite & Mariposa County Vacation Planner (visitor guide) is deemed as the primary fulfillment and marketing piece for the Yosemite/Mariposa County Tourism Bureau. The 7 1/2" x 9 1/2" vacation planner consists of 56 pages, strategically highlighting the year-round destination and its lodging, activities, meeting facilities, dining, arts and entertainment, gateways and transportation recommendations. The vacation planner gives an inside perspective for booking one's next vacation to Destination Yosemite/Mariposa, as it's written in first-person from a “past visitor.”

“Our county set out to create a truly unique vacation planner that portrays the history, beauty and offerings that our world-class destination provides, all while giving the reader an experience to ultimately plan their trip to Mariposa County, home of Yosemite," said Jeffrey Hentz, executive director of the Yosemite/Mariposa Tourism Bureau. “Being recognized by HSMAI for this award is truly an honor and we're grateful for our destination to be featured.”

This year’s contest attracted nearly 1,100 entries from around the world, with entries judged by top executives from all sectors of the industry. “The quality of the entries submitted in this year’s HSMAI Adrian Awards competition was truly outstanding,” said Fran Brasseux, HSMAI executive vice president. “This year’s winners represent the most inspiring examples of travel advertising, public relations, and digital marketing. We look forward to sharing this great work with the industry at the Adrian Awards Gala.”

In addition to celebrating the Yosemite/Mariposa County Tourism Bureau and ASTONE’s award-winning work, the Gala and reception honors lifetime achievement and the “Top 25 Most Extraordinary Minds in Sales and Marketing.” All winning entries will be accessible in the Adrian Awards Winners Gallery online following the gala at www.adrianawards.com.

About HSMAI
HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at www.hsmai.org.

About Yosemite & Mariposa County
Located in the heart of California and home of Yosemite National Park, Mariposa County is a world class destination for all seasons, all nestled within the awe-inspiring surroundings of natural monuments, lush vineyards and notable landmarks. Combining the rich history of California’s gold rush with its engaging events and welcoming locals, it’s no wonder Mariposa County, which boasts a variety of more than 3,500 accommodations, attracts millions of travelers from all over the world each year. For more information, visit the Yosemite/Mariposa County Tourism Bureau at www.HomeOfYosemite.com or call 1.866.HALF.DOME.

About ASTONE
Offering cutting-edge advertising, communications and strategic planning solutions, ASTONE delivers bottom-line results for clients. With offices in Sacramento and Fresno, ASTONE employs top-tier professionals to design and execute traditional and online marketing programs that give clients a clear advantage in the marketplace. ASTONE’s special expertise includes public outreach, fast casual dining/QSR, enrollment, franchising and the hospitality/resort sectors. More information is available at www.astone.com
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