Hy-Vee to Host Annual Veterans Day Breakfasts on Monday

Hy-Vee's picture

November 9, 2018

WEST DES MOINES, Iowa (Nov. 9, 2018) — On Monday, Nov. 12, Hy-Vee will host its annual Veterans Day breakfasts to recognize and thank veterans and active-duty military members for their service and provide them with a complimentary meal. Hy-Vee expects to serve more than 90,000 veterans, military members and their guests at more than 245 stores across its eight-state region this year.

Some stores have planned programs, displays, entertainment or other activities to go along with the breakfast. Members of the media are welcome to attend.

The Veterans Day breakfasts are part of the Hy-Vee Homefront initiative, which is comprised of several company efforts, including the “Hy-Vee Round Up for the Homefront” program, Honor Flights, and veterans and military member employee recruitment.

Now through Nov. 18, Hy-Vee customers can help support veterans by rounding up their purchases to the next dollar — or a desired dollar amount — at the checkout. Hy-Vee will match customer donations, up to $100,000. All proceeds from Hy-Vee’s Round Up program benefit four organizations that support veterans and their families: Hope for the Warriors, Operation First Response, the Puppy Jake Foundation and the American Red Cross.

In addition to the free breakfast, veterans will also receive 10% off their grocery bill when they shop at Hy-Vee on Monday, Nov. 12.

For more information on the Hy-Vee Homefront initiative, visit www.hy-vee.com/homefront.
WHAT: Free Hy-Vee Veterans Day Breakfasts

WHEN:  Monday, Nov. 12
Check your local Hy-Vee store for breakfast hours and event details

WHERE: All Hy-Vee stores


Hy-Vee, Inc. is an employee-owned corporation operating more than 245 retail stores across eight Midwestern states with sales of $10 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 80,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.

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