HYUNDAI SEEKS LONG TERM RELATIONSHIP WITH CONSUMERS

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2000 DEALER RECOGNITION PROGRAM REFLECTS STRONGER COMMITMENT

FOUNTAIN VALLEY, Calif., 04/10/2000

Last year, Hyundai's retail sales were up 82% making 1999 their best sales year of the decade. Hyundai's new generation of vehicles were the result of a commitment to design, engineer and build quality products that are backed by The Hyundai Advantage, America's Best Warranty. As retail sales continue to soar in the first quarter of 2000, Hyundai is emphasizing another commitment to elevate the customer experience to new levels.

"You have to earn brand loyalty and customer retention by providing excellent customer service," said Bob Cosmai, Hyundai's Vice President of Sales. "This is an integral element for the continued growth and value of the Hyundai franchise."

To emphasize this commitment, Hyundai has established a new Dealer Recognition Program that focuses on increased vehicle sales but also emphasizes the importance of improved customer handling. The Hyundai Board of Excellence has been expanded beyond top retail sales performance, which now requires Dealer scores for customer sales and service satisfaction to meet and/or exceed the national average. Cosmai added "This will truly elevate the Hyundai Board of Excellence to the elite performing dealers that are truly supporting the Hyundai franchise. These dealers will help us achieve our goals for new sales records and long term customer satisfaction."

Hyundai Motor America, based in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars are distributed in the United States by Hyundai Motor America and are sold and serviced through nearly 500 dealerships nationwide.

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