I Love 70s Pop Rock Sweepstakes Debuts at Official Pop Rocks® Website: Www . Pop-Rocks . Com

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Popping Candy Fans Will Cast Their Votes for Favorite 70s Pop Song and Chance to win POP ROCKS®popping candy and $50 iTunes® Gift Cards

Atlanta, GA, January 17, 2012 - (PressReleasePoint) - Pop Rocks, announced today that it is hosting a 1970’s “pop” music themed sweepstakes, "I LOVE 70s POP ROCK". The sweepstakes will award Pop Rocks candyandiTunes gift cards as prizes to lucky fans of the original popping candy brand beginning today through January 28, 2012.

Pop Rocks’I LOVE 70s POP ROCK sweepstakesis hosted on America’s favorite popping candy’s official website at www.pop-rocks.com. For a chance to win, Pop Rockers must simply visit the website and cast a vote for their favorite song from among a list of Billboard’s top 1970s tunes.

Open to legal residents of the 50 United States and the District of Columbia aged thirteen and older, Pop Rocks’I LOVE 70s POP ROCK sweepstakes will award a total of 16 daily and weekly prizes to randomly selected entrants. Daily prizes consist of boxes of twenty-four individual packs of Pop Rocks while weekly prizes will be $50 iTunes gift cards. In total, Pop Rocks will award 16 daily and weekly prizes throughout the contest period.

Bursting with delicious flavor and its signature sizzle, Pop Rocks are available wherever candy is sold. Become a fan of Pop Frocks at the brand’s official facebook page at www.facebook.com/poprockscandy

About Pop Rocks:
"The one and only original popping candy brand, Pop Rocks, is America’s best-selling popping candy and has been enjoyed by an ever-growing variety of loyal confections lovers of all ages since the 1970´s. Throughout its 35 year history, year after year, Pop Rocks has been a main stay of American pop culture having spawned one of the most infamous urban myths of all times and been featured prominently in movies such as Urban Legends – the Movie and on television episodes of Scrubs, The Simpsons, How I Met Your Mother, Myth Busters, Big Brother, VH1’s I Love the 70s, That 70s Show, MTV’s Parental Control, Nickelodean’s iCarly, and numerous others. Additionally it has become a mainstay as an ingredient in gourmet food recipes and drinks".

Contact: Steven Style or Tom Dugan, The Steven Style Group, New York City, 212-465-1290, stevens@stylegroup.com or tomd@stylegroup.com
I LOVE 70s POP ROCK Sweepstakes Debuts at Official Pop Rocks® Website: www.pop-rocks.com