iAPPS Content Manager Wins 2010 CODiE Award for Best Content Management Solution

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Selection Confirms iAPPS as an Industry Leading Web Content Management Solution

Woburn, MA May 12, 2010

Bridgeline Software, Inc. (NASDAQ:BLIN), a developer of unified web application management software and award-winning interactive technology solutions, today announced thatiAPPS Content Managerhas been selected as the 2010CODiE Awardwinner in the category of Best Content Management Solution by the Software and Information Industry Association (SIIA). The CODiE Award for Best Content Management Solution recognizes the software technology platform that best adds value to content accessed or distributed by the enterprise or end-user. Now in its 25th year, CODiE winners were honored at a gala luncheon during the All About the Cloud conference in San Francisco on May 11, and were chosen from more than 450 products from over 200 companies worldwide.

iAPPS Content Manager is Bridgeline’s flagship web content management solution within theiAPPS Product Suite, an innovative solution that deeply unifiesContent Management,eCommerce,eMarketing, andWeb Analyticscapabilities - enabling users to swiftly enhance and optimize the value of their web properties. The state-of-the art iAPPS architecture uniquely provides customers with the option of either a SaaS subscription deployment model or traditional perpetual licensing option.

“Bridgeline is honored to win this prestigious award from the SIIA,” says Thomas Massie, Bridgeline Chief Executive Officer. “iAPPS has achieved a litany of impressive milestones over the past 12 months. We’ve exceeded internal metrics around licensing volume, implemented iAPPS within some of the best brands known in America, executed a full release of the deeply integrated iAPPS Commerce module, and expanded our partner reseller channel efforts. Winning the CODiE validates how special a product iAPPS truly is.”

iAPPS Content Manager offers organizations with industry leading features and functionality in a powerful, end-to-end, web content management solution. With its deep, native integration on the .NET-based iAPPS Framework, iAPPS Content Manager is able to deliver critical Search Engine Optimization (SEO) capabilities that competing web CMS products simply cannot offer. Furthermore, with iAPPS’ state-of-the-art user interface and integrated web analytics solution, iAPPS Analytics, non-technical business users are empowered to design and deliver targeted and persuasive content in real-time based on actual user interaction with a website. Available as a SaaS (Software-as-a-Service) solution or as a perpetual license, iAPPS Content Manager offers a flexible licensing model for those who want to spread costs over several years and who don’t want to own the responsibilities of maintaining and supporting the required backend infrastructure.

“The concept of the integrated iAPPS Product Suite was derived from our experience developing websites and applications over ten years on almost every content management system available,” says Brett Zucker, Bridgeline Chief Technology Officer. “We had the luxury of knowing the best and worst features available in the market, as well as a tacit understanding that no one solution integrated the core needs around web experience management. iAPPS was developed to be that best of breed platform, delivering real ROI for business managers and interactive marketers, and being super easy-to-use for website administrators. Winning the CODiE affirms our vision and success in realizing these goals.”

About SIIA

The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industries. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to 500 leading software and information companies. For more information, visitwww.siia.net.

About Bridgeline Digital

Bridgeline is a developer of unified web application management software and award-winning interactive business technology solutions that help organizations optimize business processes. TheiAPPS Product Suiteis an innovative SaaS solution that unifiesContent Management,Analytics,eCommerce, andeMarketingcapabilities – enabling business users to swiftly enhance and optimize the value of their web properties.

Combined with award-winning interactive technology services by Microsoft Gold Certified development teams, Bridgeline helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, usability engineering,SharePoint development, rich media development, and search engine optimization.

Bridgeline is headquartered near Boston with additional locations in Atlanta, Chicago, Denver, New York, Philadelphia, Washington, D.C., and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, the American Academy of Pediatrics, and Shaw Industries (a Berkshire Hathaway company). To learn more about Bridgeline, please visitwww.bridgelinedigital.com.

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All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions including the risks described in our filings with the Securities and Exchange Commission that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. We expressly disclaim any obligation to update any forward-looking statement.

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