IDC Government Insights Announces Social Media Trends for Western European Government Sector

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LONDON, February 18, 2013 - A new study from IDC Government Insights reveals that 43% of survey respondents have adopted some form of social media throughout the five largest Western European governments. The study analyzes social media adoption and investment plans in Western Europe. It summarizes the results of IDC Government Insights' annual survey of government IT and non-IT executives in France, Germany, Italy, Spain, and the U.K.

The survey also found that:

• 21% of local government and 18% of central government executives have not yet adopted but plan to adopt social media in the next 24 months.
• 74% of central government respondents are planning to adopt social media to collaborate with citizens - particularly in France, Germany, and Italy.
• Limited resources and competencies to deal with social media is a primary barrier for social media adoption, particularly among central government respondents.

"Western European government executives must empower employees to test use cases that align with key business objectives because social media has very low entry points in terms of investment and end-user skills, thus a trial-and-error process can generate better benefits," said Silvia Piai, research manager, IDC EMEA Government Insights.

The study, Western Europe Government Sector Social Media Trends, 2012-2013 (IDC Government Insights #GIPP01V, January 2013), is the fourth in a series of studies that analyzes the results of IDC Government Insights' annual survey. Other studies analyze IT security, Big Data, mobile, cloud, vertical solution investments, and enterprise solution investments.

For more information or to arrange a one-on-one briefing with IDC Government Insights analysts, please contact Kanupriya at kanupriya@idc.com.

About IDC Government Insights

IDC Government Insights assists government policy, program, and IT leaders, as well as the suppliers that serve them, in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Staffed by senior analysts with decades of government and IT industry experience, our global research analyzes and advises on business and technology issues facing the federal/central and local/provincial governments. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world's leading technology, media, research, and events company. For more information, please visit www.idc-gi.com, email info@idc-gi.com, or call 571.296.8060. Visit the IDC Government Insights Community at http://idc-insights-community.com/government.

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