Idea Launches Feature-Rich, Value for Money, 3G Smartphone ‘Zeal’

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Dual-SIM phone based on Android platform with 1 GHz Qualcomm Snapdragon processor

Loaded with 3G benefits worth Rs. 1,200 from Idea, customers can acquire the new Idea 3G Smartphone for just Rs. 5,390

Idea now offers a wide portfolio of 3G smartphones to accelerate the adoption of data services in semi-urban and rural markets

Bangalore, India., March 7, 2013 - (PressReleasePoint) - Expanding its portfolio of 3G smartphones, India's 3rd largest mobile operator, Idea Cellular has launched another value-for-money, feature rich, dual SIM 3G Smartphone - Zeal - to upgrade its existing 2G users to 3G. The new dual-SIM Zeal is powered by a 1GHz Qualcomm Snapdragon processor, and comes with 256 MB of RAM on board with Android 2.3.6 platform.

The sixth 3G Smartphone from Idea, Zeal, is attractively priced at just Rs. 5,390 and is especially targeted at the youth community comprising of college students and professionals who like to stay connected to social networking sites and access emails on-the-go.
 
Mr. Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular said, "For the past year, Idea has been focused on proliferating 3G in India by developing the entire ecosystem comprising of network coverage, customer service, applications and devices. We understand that the device plays an important role in enhancing service experience for the user, and has been a key component of Idea's 3G growth strategy. Idea Zeal has been affordably priced to suit the pockets of consumers in semi-urban and rural markets and is aimed at upgrading existing 2G users to 3G."
 
Idea Zeal is a sporty looking 3G smartphone based on Android 2.3.6 OS with a 3.5-inch touch screen, having a resolution of 320X480 pixels, and a 3MP auto-focus rear camera with Digital zoom. While Zeal comes with an internal memory of 256MB RAM & 512 MB ROM and powerful 1Ghz Snapdragon processor, it also offers an micro SD Card slot compatible for cards up to 32GB. The new smartphone from Idea is loaded with other high-end smartphone features such as Wi-Fi, A-GPS,MP3 Player, Bluetooth, built-in Social Media Apps such as Facebook, Twitter, Orkut, unlimited SMS/MMS and phone directory, and pre-loaded Google and Youtube, besides the popular Idea TV.

Idea's new dual-SIM Zeal comes packed with attractive data usage offer for 3G users. For a pack of Rs. 261, Zeal users can get 1 GB of free data every month for first 3 months, and free Idea TV for first 3 months. The new Idea 3G Smartphone will be available at all major mobile retail stores and Idea outlets across the state.

Idea 3G smartphones portfolio includes:-
Idea Ivory: dual-SIM, Android 4.0 Ice Cream Sandwich OS, 1 GHz processor, 3.5' Full Touch Bar, internal memory 4 GB and 512 MB RAM, G Sensor, Wifi, A-GPS, built-in social media apps - Android GMS standard application, Facebook, Twitter, IMAP, HTML, Music Video Player, documents to go, multi e-mail POP3. Price: Rs. 7,390.
Idea Aurus: Front and back cameras with Video calling, Android 2.3.6 (Gingerbread) OS, Dual SIM , 800Mhz powerful processor, 4GB Micro SD card included (expandable to 32GB), 3.5” capacitive Multi touch screen,  5 MP camera (using software interpolation) , Cloud Backup, Social Networking apps and RSS feed support. Price: Rs. 7,190.
ID 918: Dual SIM, 2.3 Android (OS), 3.2 MP Camera, 3.2-inch Capacitive (Multi Touch) screen, , Micro SD  support up to 32GB, Geo-tagging, GPS Navigator software, FM radio and MP3 Player, WiFi, Bluetooth, Social Media Apps such as Facebook, Twitter, Orkut, and pre-loaded Google and Youtube, besides a range of other high-end smartphone features and Idea TV. Price: Rs. 5,994.
Idea Blade: 2.2 Android OS with 3.5”Full Touch Screen, Powerful battery, 3.2 MP camera, and Superior capacitive touch, G Sensor, Wifi and GPS. Price: Rs. 7,992.

About IDEA Cellular Ltd.
IDEA Cellular is India’s third largest mobile operator, with over 116 million subscribers. With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 136,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at www.ideacellular.com and on the Aditya Birla Group at www.adityabirla.com

contact:
Idea Cellular Limited
Corporate Affairs, New Delhi
Shivanjali Singh
+91-11-23730134
+91 991100595
shivanjali.singh@idea.adityabirla.com