Idea Subscribers Win Big with ‘Recharge Maadi Win Daily’ Contest

Printer-friendly versionPDF version

Over 1 lac Idea subscribers are participating daily Every recharge of Rs. 10/20/30/50/100 offers a chance to win. Subscribers are offered prizes daily plus a monthly mega prize, including cars, bikes, washing machines, and TVs

Bangalore, India, February 20, 2013 - (PressReleasePoint) - This season, Idea Cellular, India’s third-largest mobile operator, announced the ‘Recharge Maadi Win Daily Contest’. Every recharge of denomination of Rs. 10/20/30/50/100 presented an opportunity to win big prizes everyday. Recharge Maadi Win Daily contest received an overwhelming response across Karnataka with over 100,000 Idea subscribers are participating daily in this contest and winning prizes. The contest commenced on 25th of January 2013 and will conclude on 1st March 2013.

The “Recharge Maadi Win Daily Contest” gives prepaid subscribers an exciting opportunity to win fabulous prizes through every recharge.Customers get a chance to participate in the contest every recharge  done for Rs. 10, 20, 30, 50, or 100. All they have to do is dial 57070 a toll free number and complete a sentence. The best entry gets a chance to win anything from a DVD player, TV, Washing Machines, Bike & a car. There are prizes up for grabs everyday.

Elated with his win Rakesh Singh from  Chikmagalur  said, “This Contest was indeed very magical for me. I just recharged my number and completed the sentence and won a DVD player. I thank Idea for making this year more special with such a beautiful surprise. I have been an Idea subscriber for long and it has certainly been a delightful experience with great services, offers and felicitations, duly making Idea Cellular one of the leading telecom operators in the state”.

Congratulating the winners, Mr. Siva Ganapathi, Chief Operating Officer, Karnataka, Idea Cellular, said: “Idea Cellular strives to bring best products and services to its subscribers. The ‘Recharge Maadi Win Daily Contest’ was one such initiative to engage Idea customers and provide them opportunities to bag exciting prizes. We continually focus on catering to the needs of consumers and boost the delight factor through such activities. We have received an overwhelming response to this offer with over 1 lac participants. We have already given out over 400 DVD players since the launch of the contest. Not only that it is overwhelming to hear the voice of customers and know that we have been able to make a difference to their lives. We assure our subscribers that similar contests will continuously be offered to them in the time to come.”

Under the innovative ‘Recharge Maadi Win Daily Contest,’ a total of (9) prizes are given out every day to the Idea subscribers, plus a monthly mega prize of a Maruti Alto/Five bikes/Five TVs/Five washing machines. Every recharge is a chance for Idea customers to win a grand prize. The contest is available for all Idea prepaid subscribers in the Karnataka circle.

About IDEA Cellular Ltd.:
IDEA Cellular is India’s third largest mobile operator, with nearly 115 million subscribers. With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.
IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 136,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at www.ideacellular.com and on the Aditya Birla Group at www.adityabirla.com

contact:
Idea Cellular Limited                   
Corporate Affairs, New Delhi            
Shivanjali Singh                    
+91-11-23730134
+91 991100595        
shivanjali.singh@idea.adityabirla.com