IHS Inc. (NYSE: IHS), a leading global source of critical information and insight, today announced that its IHS Automotive division has formed a collaborative arrangement with Strategic Vision, a research consultancy, to help automotive clients measure consumer loyalty and consumer attitudes.
Under the arrangement, the two companies will team up to provide OEM customers around the world with insights that will help explain meaningful shifts in sources-of-sales performance:
IHS Automotive, driven by Polk, pioneered measurement of consumer loyalty in the automotive market. They have provided customer retention analysis and metrics on sources-of-sales performance since 1996, and have recognized the most successful US manufacturers in terms of customer retention every year with the Polk Automotive Loyalty Awards.
Strategic Vision is the premier authority on the values and emotions of customers, audiences and constituents worldwide. For automotive OEMs, Strategic Vision draws upon a database of millions of customers for unique insights into why motorists love their vehicles and how their emotions affect consumer choices for vehicle purchases.
Working together, IHS Automotive and Strategic Vision will combine and model quantitative and qualitative analysis to systematically identify the drivers of loyalty and retention, diagnose success or failure and prescribe actions to improve clients’ future marketplace performance. Insights derived from collective offerings will be used to focus on high-impact customer concerns, manage product packaging/mix and design effective marketplace messaging, incentive offers and sales campaigns.
Examples of how this collaborative relationship will benefit the automotive industry will be on display at the IHS Automotive Loyalty Awards Presentation on January 14, when leading manufacturers will be recognized for their loyalty and conquest performance during 2013.
Two recent examples of how this collaborative relationship will benefit the automotive industry include Ford’s customer retention performance and Audi’s Conquest activity. In the case of Ford, IHS analysis of retail transactions of vehicles, as well as data from Strategic Vision, helped Ford better understand why customers stay loyal to its brand. Similarly, data sets from both IHS and Strategic Vision gave Audi breakthrough insights on what people love about its Conquest vehicles, factors such as excellent power and handling as well as technical innovations that are helpful and easy to use.
IHS (NYSE: IHS) is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. Businesses and governments in more than 165 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs more than 8,000 people in 31 countries around the world.
Strategic Vision is a research-based consultancy with more than 35 years of experience in understanding the consumers’ and constituents’ decision-making systems for a variety of Fortune 100 clients, 10 Downing Street, Coca-Cola, American Airlines, Proctor & Gamble, the White House and including most automotive manufacturers and many advertising agencies. The company specializes in identifying consumers’ complete, motivational hierarchies, including the product attributes, personal benefits, value/emotions and images that drive perceptions and behaviors. Strategic Vision has at its core a large-scale syndicated automotive experience and “Pulse of the Customer” (POC) study that collects more than 350,000 responses annually, using over 1,500 comprehensive data points Since its foundation in 1972 and incorporation in 1989, Strategic Vision—led by company founders Darrel Edwards, Ph.D., J. Susan Johnson, Sharon Shedroff, with Alexander Edwards—has used in-depth Discovery Interviews and Value Centered Survey instruments that provide comprehensive, integrated and actionable outcomes, linking behavior to attributes to consequences to values and emotions to images.