"His experience in the industry, together with knowledge and insight into our customer base, will have immediate impact on our business and provide opportunities for us to better serve our customers."
SOUTHFIELD, Mich. (March 28, 2014) – IHS Automotive, a leading global source of critical information and insight to the global automotive industry, announced today it has named Steve Had as vice president – automotive marketing and customer management solutions. Had will lead the team responsible for developing and delivering marketing and communications tools and services for IHS Automotive OEM sales and marketing teams, agencies, dealers and parts and services teams. Specific product responsibilities include multi-channel marketing solutions, PolkConnect and recall solutions.
A highly-accomplished auto industry marketing strategist, Had joins IHS Automotive from Nielsen Global Automotive, where he was most recently senior vice president. While there, he provided advertising, product placement and cross-platform media consulting expertise in the global automotive sector subsequent to Nielsen’s acquisition of IAG Research. In addition, he advised executives and managers at a variety of levels on new campaigns, competitive initiatives and strategic response for optimization and market leadership.
“We are pleased to welcome Steve to this important new role in our organization,” said Edouard Tavernier, senior vice president, IHS Automotive. “His experience in the industry, together with knowledge and insight into our customer base, will have immediate impact on our business and provide opportunities for us to better serve our customers.”
Prior to his work at Nielsen, Had spent 12 years at Ford Motor Company in a variety of roles in product planning, operations, marketing and finance. He holds a bachelor of arts degree in physics and economics from Wake Forest University and an MBA in marketing and finance from the Kellogg School of Management at Northwestern University. He is based in the IHS Automotive Southfield, Mich. office.
IHS (NYSE: IHS) is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. Businesses and governments in more than 165 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs more than 8,000 people in 31 countries around the world.