Illuma-Loop Begins Marketing Alliance With Backwoods Life TV On Pursuit Channel

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Manufacturer of innovative glow-in-the-dark string loop becomes a segment sponsor of popular outdoors program.

Hahira, GA (PressReleasePoint) – Backwoods Life Television, the ever-popular Pursuit Channel and ICTV outdoors program hosted by the “in your face” trio of Michael Lee, Trey Wetherington, and Kevin Knighton, announced today a new marketing alliance with innovative glow-in-the-dark string loop manufacturer Illuma-Loop.

Under the terms of the agreement, Illuma-Loop becomes the official string loop for Backwoods Life TV during the 2010 television season and its glowing string loop will be featured during a show segment with Lee making a good-hearted attempt at singing and dancing.

Now seen as one of the highest-profile marketing platforms on outdoor television, Backwoods Life TV will promote the Illuma-Loop glow-in-the-dark string loop to their loyal viewers 5 times per week. Backwoods Life TV will also represent Illuma-Loop at industry special events, where the “country as cornbread” hosts always draw a big crowd.

“Illuma-Loop makes the most innovative and functional string loop we’ve ever used. Living the Backwoods Life in front of the cameras, we leave nothing to chance and the Illuma-Loop is a real problem solver.” said Lee, “We’re really excited to align with Mike and Joey Dees from Illuma-Loop and we can’t wait for our viewers to check out their glow-in-the-dark string loop.”

The Illuma-Loop glow-in-the-dark string loop is an inexpensive item that can truly save a hunt. It is available online at Illuma-Loop.com and is also at a growing number of dealers nationwide.

About Illuma-Loop
Based in northern Florida, Illuma-Loop was founded by co-owners Mike and Joey Dees. Their innovative glow-in-the-dark string loop makes it easy to nock an arrow in typical low-light hunting conditions, which can literally save a bowhunter from a wasted opportunity at that big buck. Look for a complete line of Illuma-Loop products coming soon. For more information, please visit: http://www.Illuma-Loop.com

About Backwoods Life TV on the Pursuit Channel and ICTV
If you’re looking for another boring outdoor show, then turn the channel. Backwoods Life TV was developed in 2004 when three guys banging their heads together said, “Since we are going hunting and fishing anyway, let’s try to make some great video of it!” Since that day the Backwoods Life TV team of Michael Lee, Kevin Knighton, Trey Wetherington, among others, have dedicated their time and efforts into producing the highest quality outdoor television and video entertainment for you, the viewer, to enjoy. With a 100% real “in your face” approach to the outdoors, their efforts have evolved into a national television show that now airs on the Pursuit Channel and In Country Television (ICTV). For more information about Backwoods Life TV, please visit: http://www.BackwoodsLife.com