IMOCOM Hotels and Resorts with innovative Approach on Social Networks

Printer-friendly versionPDF version

As Cascatas Golf Resort & Spa and Monte Santo with emergent presence on Social Networks

As Cascatas Golf Resort & Spa, in Vilamoura and Monte Santo, in Carvoeiro - two 5 star Algarve hotels managed by IMOCOM Hotels and Resorts - are making actively use of Social Networks to promote its special offers to "Fans" and "Friends" and the general public.

IMOCOM Hotels and Resorts, one of the Portuguese pioneer brands to develop specific promotional offers through personalised pages reflecting its brand image to "Fans" and "Friends" of Social Networking pages provides users the opportunity to take advantage of its special promotions at its sought-after Algarve holiday destinations.

The Facebook Page of As Cascatas Golf Resort & Spa now includes a dedicated "Promotions" tab, specially designed for this purpose. Here, Fans currently can find the special offer 7=6, in which the 7th night stay is offered by the resort. This offer includes stays in fully equipped luxury suites, complimentary access to fitness facilities, 24 hour gym, tennis courts, romantic swimming pool and several resorts’ pools, complimentary access to the social areas of the 7Seven Spa Vilamoura and a 10% discount on Spa treatments. A twice-daily turndown service, bathrobes, slippers and courtesy shuttle to the Vilamoura marina, Falésia beach and local golf courses are at your disposal to enhance your holiday in the Algarve further.

Monte Santo’s Facebook page includes a complimentary upgrade to Half Board when booking on a Bed and Breakfast basis. As the first 5-star all-Suite Resort in Carvoeiro, as well as an ideal family holiday destination, Monte Santo offers its guests, accommodation in luxury suites and apartments up to 3 bedrooms, the Club House restaurant with terrace “al fresco” and inside view to the main pool and Spa services with the signature of 7Seven Spa. For those seeking more active holidays, there are also sport facilities, such as fitness circuit, tennis courts, gym, indoor heated pool with Jacuzzi, five outdoor pools, sauna and Turkish bath, and for children, a Kids Club and outdoor pool. In both resorts parents can take advantage of the unique “Baby Must Have” service, allowing parents to travel light when holidaying with children.

In addition to the "Promotions" section, Facebook users can now also book directly stays and Algarve holidays packages at these 5 star Algarve hotels through a dedicated reservations facility. Also on its resort Blogs, followers are provided the opportunity to book directly and interact.

IMOCOM Hotels and Resorts´Social Media Marketing strategy intends to spur innovation, promote advocacy, facilitate support and foster dialogue; aiming to create positive associations, increase awareness, improve satisfaction, drive trials, action and traffic, and communicate the launch of new services.

When visiting the "As Cascatas Golf Resort & Spa" and "Monte Santo" Facebook, Twitter and Foursquare pages, Fans and Friends can benefit from specials, updates of events, news and an interactive forum to discuss holiday experiences and reviews, while being able to take advantage of dedicated and exclusive Social Media offers.