Independent Analyst Firm Cites Unica as a Leader in Web Analytics

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Unica NetInsight highlighted as one of the most flexible and customizable offering

WALTHAM, Mass. – July 23, 2009 – Unica Corporation (Nasdaq: UNCA), a global leader in innovative marketing solutions, today announced that independent analyst firm Forrester Research, Inc. has named Unica a leader in The Forrester Wave™: Web Analytics, Q3 2009 (July 2009). Unica’s award-winning web analytics solution, Unica NetInsight, scored highest overall for Product Strategy. 

According to Forrester, recent US Web analytics adoption metrics “illustrate that web analytics has become ubiquitous among enterprises doing business online. In fact, web analytics is the de facto standard by which digital marketing performance is evaluated. While the majority of the market is still catching up in this regard, web analytics technologies have the potential to propel enterprises beyond mere measurement to automated actions triggered by the data collected. Leading venders are facilitating this capability by evolving their web analytics platforms to collect Web data and to support the confluence of multiple data sources for integrated analysis.”

Forrester’s detailed evaluation of web analytics vendors was based on 105 criteria; its assessment of Unica notes that “[NetInsight] is one of the most flexible and customizable offerings evaluated. Unica enables these capabilities in part through its use of an open relational database that extends beyond web analytics to support its broad set of interactive marketing solutions that acts as the conduit for offline data integration. NetInsight excels at reporting and analysis, scoring perfect marks in the categories of scenario/funnel analysis, visitor segmentation, and ad hoc analysis — all of which are offered through its standard pricing.”

The report continues, “Unica is demonstrating its commitment to the web analytics offering via product enhancements and deeper integrations with its overarching set of marketing solutions. Because of its unique set of marketing capabilities, the company is well positioned to infuse traditional campaign management with web data, thereby elevating enterprise marketing capabilities through holistic customer intelligence.”
“We are pleased to be recognized as a leader in the Forrester Wave for web analytics, which reflects the strengths of our technology, our strategy, and our growing market presence,” said Yuchun Lee, CEO, Unica. “As Forrester notes, ‘web analytics is the decisive tool for online customer intelligence,’ and we feel that NetInsight’s differentiating capabilities, coupled with our Interactive Marketing platform, empowers marketers to achieve success.”

Recently, Unica NetInsight has been selected by some of the world’s most progressive companies, including Career Builder, Citrix, FOXSports.com, and ViaMichelin, among others.

Available both On Demand and On Premise, Unica NetInsight delivers unique self-service capabilities built on an open data model that allow marketers throughout the enterprise to perform in-depth analysis of website visitor behavior. NetInsight's role-based flexibility enables business users to streamline exploratory ad-hoc analysis and custom reporting for a quick view of trends, success indicators, and visitor behavior.

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's marketing management solutions streamline the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visitwww.unica.com.

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners. 

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under “Risk Factors”, which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Contacts:
Dan Ring     
Unica
781-487-8641      

dring@unica.com

News Source : Independent Analyst Firm Cites Unica as a Leader in Web Analytics