Independent News and Media Selects Oracle to Enhance its Advertising Operations

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Oracle BlueKai Data Management Platform to provide relevant and targeted adverts to readers in Ireland

Dublin, Ireland—Nov 14, 2017


Independent News and Media (INM), has selected Oracle to help it offer its advertisers personalised, targeted data-driven campaigns across their online platforms. Using Oracle BlueKai Data Management Platform (DMP), INM will be one of the first media outlets in Ireland to be able to offer this innovation in advertising technology to its advertisers.

Independent News and Media is looking to make use of the most innovative technologies, including cloud and mobile, to ensure that it provides the best possible experience to its advertisers, partners and readers throughout Ireland. To meet these goals and enhance its advertising function, Independent News and Media selected Oracle BlueKai DMP. 

By implementing Oracle BlueKai DMP, Independent News and Media will be able to offer advertisers more personalised and targeted marketing campaigns. In addition, the new data management platform will ensure that readers only receive advertising that is relevant to them.

“At INM we are passionate about creating meaningful connections with our 2.4M weekly readers through our content and advertising solutions. We are particularly proud to announce that we have partnered with Oracle to launch our new Data Management Platform. This partnership will open a world of new possibilities for brands to connect with our audiences through advertising solutions that are based on first party data. After in-depth research into selecting the right DMP partner for INM, Oracle is the perfect fit as it continually proves itself to be at the forefront of innovation when it comes to digital marketing technology,” said Chris Gordon, Head of Digital Ad Operations at Independent News and Media, Ireland’s largest publisher.

Delivering robust and compelling marketing campaigns comes down to having an in-depth understanding of your audience,” commented John Donnelly, Oracle Country Leader, Ireland. “This understanding only comes from extracting the huge amount of data media publications own and analysing and segmenting. With the implementation of Oracle Bluekai DMP, Independent News and Media will be able to drill down into the granular detail of its data and provide its advertising partners with campaigns that deliver a strong return on investment.”


Contact Info

James Drake

Oracle EMEA Corporate Communications

+44 (0)7917584801
james.w.drake@oracle.com

Maria Harte

INM Business Marketing Manger

+353 083 4507853
mharte@independent.ie

About Independent News & Media

Independent News & Media is the largest media company in Ireland. Our titles dominate the Irish newspaper market and online media space, reaching a combined 2 million readers weekly.

INM is powered by a team of experts in the fields of journalism, marketing, product, design and research. We produce the most informed content and bring it to our readers through progressive digital technologies and distribution.

We collaborate with brands to devise the most effective advertising solution every time. Together we engage with loyal and passionate audiences across digital and print, every minute of every day.

About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.

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