Indian Outdoor Advertising Market to Grow at a CAGR of 13.1% During 2012-2016

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With a share of around 50%, Billboards currently represent the most popular mode of outdoor advertising. Transit media, however, represents the fastest growing segment.

Delhi, India., February 25, 2013 - (PressReleasePoint) -


Changing lifestyles, infrastructure development, higher durability, technological advancements, etc. are expected to be the catalysts in driving the Indian outdoor advertising market in the coming years. Research firm IMARC Group expects this market to grow at a CAGR of around 13.1% during 2012-2016, according to its latest report titled “Indian Advertising Market Report & Forecast: 2012-2016”. The report which has done a comprehensive analysis of the Indian advertising market expects the Indian outdoor advertising market to continue its robust growth during the forecast period. According to an analyst at IMARC Group, “The majority of people focus better on an outdoor advertisement in comparison to the same ad in newspapers, TV or radio. Moreover, when people get stuck in traffic jams or wait at the bus stop or railway platform, their attention gets naturally attracted towards advertisements. Similarly, while travelling in local trains and Metro Rail, people gaze at advertisements to pass their time and scan the entire message again and again. Outdoor advertisements have become extremely effective in gaining the attention of people”.
 
The report found that Billboards currently represent the most popular mode of outdoor advertising accounting for around 50% of the total outdoor advertising market. Transit media, however, represents the fastest growing segment and its revenues are expected to surpass Billboards in the coming years. Findings from the report also suggest that the Media & Entertainment sector currently represent the biggest advertiser of this segment. The Media & Entertainment sector is followed by the FMCG and Telecom sectors which represented the second and third largest spenders on outdoor advertising respectively.
 
IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016” provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.
 

 
To buy the complete report or to get a free sample, please contact:
 
IMARC Group Asia
Email: apac@imarcgroup.com
Phone: +91-120-415-5099
 
IMARC Group North America
Email:  america@imarcgroup.com
Phone: +1-631-791-1145
 
IMARC Group Europe, Middle East & Africa
Email:ema@imarcgroup.com
Phone: +44-702-409-7331
 
To know more please visit: http://www.imarcgroup.com/indian-advertising-market-report-forecast-2012-2016/