InfoCom says NFC to drive m-commerce growth in East Asia

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Mobile carriers push m-commerce — In Southeast Asia, service affordability favours SMS-based payments — NFC can enrich m-commerce with location-based interactive advertisement.

Manila, Philippines — In East Asia, m-commerce has been fuelled by the increasing amount of payments through mobile phones and the growing demand for banking services. This results from InfoCom’s latest Innovations Spotlight, which analysed the current services available as well as local carriers’ plans for m-payment services. SMS-based or NFC-enabled, m-payment is gaining slowly momentum and is expected to accelerate in the next three to five years.

Carriers in Japan and South Korea have been the most active of the region. In Japan, after an early uptake of RFID-based m-payments, local mobile carriers migrate to NFC-enabled m-commerce; while in South Korea, carriers aggressively push towards NFC with the introduction of several services. Additionally, since early-2011, carriers of both countries have been jointly developing cross-border NFC services. Currently, NFC-based-commerce services are available only on 3G phones or smartphones and only to postpaid accounts with data plans.
 

About Innovations Spotlight:

This extract is based on InfoCom Innovations Spotlights topic-focused papers on the impact of new technologies and new market changes in the telecoms, IT and media industries. The analysis displays InfoCom’s unique expertise as of monitoring and evaluating innovations for these industries. With 12 issues a year, users are best informed about compelling themes, which could impact their markets. If you wish to know more about Innovations Spotlights, do not hesitate to contact us. Talk to us. We listen.

About InfoCom:

InfoCom is a market research and consultancy company with over 20 years experience providing strategic analyses and planning assistance to stakeholders in the telecommunications, IT and multimedia industries. InfoCom’s independent and fact-based analyses highlight trends and opportunities, supporting decision makers to understand market dynamics in order to improve their competitive advantage.

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