InFocus Announces Sale of Proxima and ASK Brand Assets to Acto
Chinese projector manufacturer Acto purchases trademark rights to discontinued product lines
PORTLAND, Ore. (September 15, 2010)— InFocus® Corporation, a digital display technology leader and visual collaboration champion, today announced the completion of an agreement to sell the rights to the Proxima and ASK projector trademark and brand assets to Acto, a Chinese contract manufacturer of projection products.
InFocus has held these trademarks since the June 2000 merger with ASK Proxima. The agreement covers the ASK, Proxima and ASK Proxima trademarks filed in several countries.
“Two years ago we made the strategic decision to streamline our marketing and sales initiatives by building on the strong recognition and legacy of the InFocus brand in the global digital display market,” said Bob O’Malley, CEO of InFocus. “Selling the Proxima and ASK brands made sense as all of our resources are focused on growing the iconic InFocus brand.”
Acto evaluated the strength of the Proxima and ASK brands in its market and will revive these brands through marketing efforts for a new projector product line. InFocus and Acto are in the process of transferring ownership of the brand assets. This is scheduled for completion by the end of September 2010.
About InFocus Corp.
InFocus is a digital display technology leader and visual collaboration champion. InFocus digital displays empower and inspire people located anywhere (in the room, down the hall, across the campus or around the world) to turn their bright ideas into brilliant results. Backed by more than 20 years of experience and innovation in digital displays, InFocus is dedicated to setting the industry standard for large format visual displays. The company is based in Portland, OR.
For more information, visit the company’s website atwww.infocus.com, on Facebook atwww.facebook.com/InFocusCorp, or follow InFocus on Twitter at@InFocusCorp.
InFocus, In Focus and, INFOCUS (stylized) are either registered trademarks or trademarks of InFocus Corp. in the U.S. and abroad. All other trademarks are used for identification purposes only and are the property of their respective owners in this and other countries. All rights reserved.
Callie Snyder
Edelman
503.471.6816
News Source : InFocus Announces Sale of Proxima and ASK Brand Assets to Acto
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