Informate Mobile Intelligence launches Smartmobi.in

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‘Informate Mobile Intelligence’, is the first company in India providing information based on actual mobile usage – beyond the call durations and SMS statistics. With the high rate of innovation in handset features and upsurge of VAS services in the telecom market, there exists a need to tap the user behavior and preferences towards these products and services.

Mumbai, April 13, 2010: Marking a significant step forward in enhancing telecom research, Informate Mobile Intelligence, a specialized telecom research agency today launched a new portal titled www.smartmobi.in. This portal enables telecom industry professionals to access a sample of SmartPhone usage in India that includes information on Communication, Multimedia, Games, Web Usage, Social Networking and Online Trading.
This site provides a glimpse of the enormous analytics potential, of what’s possibly the most happening industry in the world. Informate’s proprietary metering tool SmartMeter provides up to date and accurate data on Smartphone usage. In one simple step, users can view interesting data which is bifurcated in various sections.
“Informate believes that Smartmobi.in will make it easier to share and access reports based on actual mobile usage in India, that will bring tremendous advantage and provide vital insights to the various players, including telecom operators, handset manufacturers, VAS application developers and advertisers,” said Kedar Sohoni, President, Informate Mobile Intelligence Pvt Ltd.

About Smartmobi.in

Smartmobi.in aims to be the No. 1 go-to destination for Smartphone analytics. The core of the research is the on-device meter which provides up to date and accurate data on Smartphone usage. Smartmobi.in extensively talks about the methodology of the research. Informate uses mobile metering technology to capture actual usage of mobile phones. Opt-in panelists download metering software on their phones that captures usage of all applications on the phone accurately. This data is then aggregated to generate mobile usage metrics.
About Informate Mobile Intelligence
Informate Mobile Intelligence, an innovative and valuable service provider in the telecom industry, is the first company in India providing information based on actual mobile usage with the help of its on-device metering technology, which is installed on its panelists’ handset. With the high rate of innovation in handset features and upsurge of VAS services in the telecom market, there exists a need to tap the user behavior and preferences towards these products and services. Informate research will provide vital insights to the various players, including telecom operators, handset manufacturers, VAS application developers, Advertisers, etc. (visit www.informatemi.com)
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