Informate Mobile Intelligence nominated at Meffys 2009

Printer-friendly versionPDF version

Mumbai– June 03, 2009: Informate Mobile Intelligence, a specialized telecom research agency, has been nominated for the 2009 Meffys Mobile Entertainment Awards organized by the Mobile Entertainment Forum (MEF). Informate was nominated in the Business Intelligence category for its ‘On-device metering technology’. The nominees were selected after three days of judging involving 43 international press and analysts.

The award categories cover virtually every aspect of mobile entertainment and media and for the first time included the Business Intelligence Award to recognize companies which are helping the mobile media industry better track, quantify and analyze data to support continued investment. Informate Mobile Intelligence is an integrated solution for providing comprehensive consumer intelligence for the mobile industry in India.

Meffys are recognized as the official benchmark for measuring success and rewarding innovation in the mobile entertainment industry. Commenting on this recognition, Kedar Sohoni, Director, Informate Mobile Intelligence said, “We are honoured to be nominated on an international platform like Meffys and to be grouped among such highly respected companies within the very first year of the launch our company.”

Rimma Perelmuter, Executive Director of MEF, said: “From the meteoric rise of apps-inspired vendors and content owners in driving consumer engagement to the remarkable growth achieved in emerging markets and the evolution of transparent, user-friendly business models, the 2009 entries provide a window to all the latest trends and innovations. More than ever, the Meffys reflect the increasing importance of mobile as a key engagement and entertainment channel for consumers.”

About Mobile Entertainment Forum (MEF)

MEF exists to represent the interests of its global membership across the mobile entertainment value chain. Its goals are to build awareness, create business development opportunities and facilitate the development of commercial guidelines and best practices to promote a healthy and profitable industry. With global headquarters in London, a Hollywood-based Americas secretariat, an Asian chapter in Hong Kong and the newly established Europe branch, MEF’s network of members represents a veritable ‘Who’s Who’ of mobile entertainment businesses and entrepreneurs. For more information and a full list of members please visit: www.m-e-f.org.

About Informate Mobile Intelligence

Informate Mobile Intelligence, an innovative and valuable service provider in the telecom industry, is the first company in India providing information based on actual mobile usage with the help of its on-device metering technology, which is installed on its panelists’ handset. With the high rate of innovation in handset features and upsurge of VAS services in the telecom market, there exists a need to tap the user behavior and preferences towards these products and services. Informate research will provide vital insights to the various players, including telecom operators, handset manufacturers, VAS application developers, Advertisers, etc. (visit www.informatemi.com)

###