Infosys Recognized as a Leader in Digital Marketing Services by NelsonHall

Infosys Technologies's picture

Bengaluru – March 8, 2018: Infosys (NYSE: INFY), a global leader in consulting, technology and next-generation services today announced that it has been positioned as a Leader in the 2017 NelsonHall NEAT vendor evaluation for Digital Marketing Services. Infosys has been acknowledged for its prowess in delivering immediate client benefits and ability to meet timely client requirements.

The NelsonHall Vendor Evaluation & Assessment Tool (NEAT) analyzed the performance of 11 vendors offering digital marketing services and their ability to anticipate future client requirements. Infosys has been ranked as a Leader for its next generation digital transformation services.

Key strengths mentioned in the report:

  • Infosys was acknowledged for its strong commitment to enhance overall client experience and efficiency through personalized and segment specific data analytics
  • Infosys’ endeavor in developing a cognitive digital marketing toolbox utilizing home grown solutions like Customer Genome, Infosys NIA, and other tools and frameworks help in driving effective digital spending and decision making for clients
  • The report also highlighted the company’s focus on transformational marketing design programs, and consulting services to identify client requirements and provide recommendations
  • Infosys was recognized for scaling up its onshore, nearshore, and offshore delivery network across North America, EMEA, APAC, and ANZ marking its expertise in digital marketing services across these geographies
  • An ecosystem of digital marketing partnerships and strategic alliances along with Infosys’ IT outsourcing capabilities were acknowledged for rapidly implementing digital marketing infrastructure for clients

Ravi Kumar, President & Deputy Chief Operating Officer, Infosys, said, “This recognition as a leader in digital marketing services is testimony to the company’s continuous progress and success in implementing digital marketing infrastructure for our clients. We have a strong global team that works on digital marketing services offering analytics, consulting and operational support. Last year, our strategic acquisition of Brilliant Basics, a product design and client experience innovator, further expanded our worldwide connected network of digital studios and sharpened our focus on fulfilling global client requirements for end-to-end digital transformation solutions.”

Ivan Kotzev, Research Analyst, Customer Experience (CX) Services, NelsonHall, said, “Infosys has once again proven its ability and emerged as a leader in digital marketing services. The scoring methodology is a combination of analyst assessment, principally around measurements of the ability to deliver immediate benefit; and feedback received during interviews of vendors’ clients. Infosys’ continuous dedication to deliver immediate benefits through investments in digital marketing consulting, content management and campaign management has not only elevated its position in the industry but has also helped in the growth of clients.”

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