Infotools and GreenBook Launch Award to Recognize Good Examples of Research Data Visualization

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New Data Insight Innovation Award (DIVA) aims to acknowledge the most innovative and effective data visualization examples within the insights space. Submissions are now open and will run through January 31, 2014.


London, United Kingdom, January 15, 2014 - (PressReleasePoint) - Infotools and GreenBook have just announced that submissions are now open for the new Data Insight Innovation Award (DIVA), which aims to acknowledge the most innovative and effective data visualization examples within the insights space.
“Marketing and insights professionals strive to communicate the insights that come from research data clearly and concisely, while inspiring decisions makers. The DIVAs celebrate creativity in how consumer feedback is synthesized and presented through visualization tools,” said Patricio Pagani, executive director of Infotools.
“Research is as much an art as a science when it comes to visualization. The days of simply presenting research results via static pie charts and tables are over. Today, clients need information that is impactful and actionable, presented in ways that tell a story that can be easily communicated to decision makers quickly and effectively.  A variety of tools exist today to visualize data in ways to meet the evolving needs of business decision makers and DIVA is an effort to recognize excellence in pushing the boundaries of how that is happening,” said Leonard Murphy, GreenBook Blog Editor in Chief.
The DIVAs hope to highlight the value of visualizing consumer insight data and encourage the discipline more widely. Entrants will have an opportunity to explain why they feel their particular visualization most effectively communicates research insight.
A panel of judges will review all submissions and select a winner to be announced at the upcoming Insight and Innovation eXchange (IIeX) Europe in Amsterdam, February 19-20 2014. Confirmed judges include experts Moritz Stefaner and Vinay Venkatraman, as well as representatives from GreenBook’s Corporate Partners AIMIA, Campbell Soup Company, Ericsson, ESPN, Heineken, Johnson & Johnson, Lowe’s Home Improvement, Philips, Post Foods, Procter & Gamble, Merck & Co, and Unilever.
Three finalists will be invited to present their submissions and join a panel of data visualization experts at the IIeX conference in Amsterdam. The winner will gain exposure to a broad global audience of potential clients and partners before, during, and after the conference, and throughout the GreenBook media platform.
To learn more, enter your submission, or explore current entries, please visit www.insightinnovation.org/diva. Submissions will run through January 31, 2014.
For more information on the award or to schedule an interview with Patricio Pagani, please contact Ant Franklin at 09 488 4598 or ant@infotools.com.
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About Infotools
Infotools transform marketing research data into a knowledge bank. Clients then use tools to investigate, visualize and create stories. Infotools is a privately-owned company, operating in over 110 countries and headquartered in New Zealand since 1990. For more information, visit www.infotools.com.
About GreenBook
GreenBook’s mission is to bring innovative resources to market researchers on both sides of the table and to offer effective marketing opportunities in a variety of targeted media. The GreenBook media platform includes the flagship GreenBook Directory, specialized GreenBook Health Directory, GreenBook Blog, New Qualitative Research Guide & Directory, and a bi-weekly email newsletter. Our publishing program provides stimulating, practical, and timely content on topics and issues relevant to the industry. For more information, visit www.greenbook.org.  


marketing, consumer insight, data, market research, design, London


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