InfoTrends Reveals Leading Trends Among Professional Photographers

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Weymouth, MA, January 23, 2012 -- InfoTrends has uncovered emerging professional photographer trends and behaviors in its  Digital Imaging and Professional Photographers: 2011 Survey  report. This report reveals equipment ownership, photo capture and printing habits, videography behaviors, internet and software usage, and photo merchandise offerings of professional photographers. This report also discusses current and future trends in the pro photography market, and offers advice that digital camera vendors can leverage.

Build your brand

Professional photographers demonstrate a high degree of brand loyalty. When survey participants were asked what influenced the selection of their newest DILC, over 64% cited brand reputation. In addition, over half chose the same brand as their old digital SLR because they wanted to continue using their lenses. “High-quality camera bodies and lenses, as well as a network of service and support providers, goes a long way in establishing a strong brand reputation among professionals,” commented InfoTrends group director Ed Lee. Professional photographers have strong brand preferences towards the leading camera, software, and accessories vendors, and printing and online services. Once a professional photographer has a positive experience with a brand, they will likely stick to it.

Acknowledge differences between full-time and part-time photographers

InfoTrends highlights an interesting difference between full-time and part-time professional photographers. Full-time professional photographers tend to use very advanced equipment and are more photo-active than their part-time counterparts. Part-time professional photographers’ needs are more aligned with photo hobbyists, reading similar trade magazines, using similar cameras, and taking a comparable amount of pictures. Because these demographics are so different, hardware, software, and service vendors should keep different needs and usage patterns in mind when developing marketing initiatives.

Convenience is key

Video is becoming an added service that professional photographers are offering to their clients. Among these professional photographers, the greatest percentage is using DILCs rather than a professional video camera to capture video. Professional photographers value the convenience of using a single device for photo and video capture, and DSLR vendors should take advantage of this development by enhancing camera video capabilities. Professional photographers should be able to easily toggle back and forth between photo and video settings without compromising the quality of either setting.

InfoTrends’  Digital Imaging and Professional Photographers: 2011 Survey  report is available immediately for purchase. For more information visit InfoTrends’ online store or contact Stephanie Tose at +1 781 616 2103 or emailstephanie_tose@infotrends.com.

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com .

Copyright 2012 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent.

Key Highlights:

Leading brands remain important to professional photographers.
Part-time professional photographers are becoming an influential demographic.
More professional photographers want photo and video capture on one device.

For media inquiries contact: Allison Jones at +1 781 616 2108 or allison_jones@infotrends.com

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