Innovative Brands Orchestrate Individual Marketing Experiences with Responsys

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Airbnb, Blurb, Oink, Zipcar and Other Leading Brands Prioritize Putting Customers at the Core with Marketing Orchestration

San Bruno, Calif. – January 16, 2014 – Responsys, Inc. (NASDAQ:MKTG), a marketing cloud software and services leader, is the technology partner of choice for digital marketers at some of the world’s most innovative brands. These brands select Responsys to design and deliver unique marketing experiences that dynamically unfold throughout the customer journey, across digital channels and according to an individual’s preferences and behaviors.

Innovative brands that have recently partnered with Responsys include Airbnb, Blurb, Oink and Zipcar. Like veteran Responsys customers, such as LinkedIn and Rosetta Stone, these new breed of innovators are committed to improving customer loyalty and increasing sales through customer-centric marketing orchestration.

“Oink is revolutionizing the way kids and teens make safe and responsible purchases,” said Daniel Alfi, Director of Digital Marketing at Oink. “In turn, Responsys is revolutionizing the way that brands interact with their customers. We partnered with Responsys because they share our innovative spirit and have the technical and strategic capabilities to help us keep our users and their parents at the center of our marketing.

Excitement for Responsys’ marketing innovation extends beyond these progressive brands. As Forrester Research recently noted , “Responsys has a compelling vision for where marketing – and the company – is headed: It calls it ‘marketing orchestration.’ Clients hold the company in high regard as a partner and are enthusiastic about where the company is taking the platform.”

“Responsys is a pioneer in creating unique marketing experiences for individual consumers, and today marketers are turning to Responsys because they understand the incremental revenue they can drive with marketing orchestration,” said Scott Olrich, President, Marketing and Platform at Responsys. “We are a technology innovator at our core. We plan to deliver exciting enhancements to our marketing orchestration platform throughout 2014, which will enable our similarly innovative customers to continue to realize the true benefits of putting the customer at the center of their marketing."

News Source : Innovative Brands Orchestrate Individual Marketing Experiences with Responsys

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