Driven by the desire to better assess the contribution made by CSR to the results obtained by the Group in the performance of its various missions, Vivendi has introduced an integrated reporting approach.
Since 2003, the promotion of cultural diversity in content production and distribution has been recognized as one of the strategic issues of the Group; it forms part of the Group’s economic performance and helps reinforce social cohesion. In 2013, Vivendi’s General Management approved a pilot project aimed at measuring the contribution made by investment in diversity of musical, cinematographic and audiovisual content to the creation of societal and financial value.
As a first step, this project is limited in scope to Universal Music France, Canal+ in France, and Studiocanal, and confined specifically to cultural or intangible capital. Under the authority of Vivendi’s General Management, this initiative has involved the departments in charge of finance and strategy of these three subsidiaries along with representatives of investors and analysts (Amundi, Groupama AM and Oddo Securities).
This exercise has clearly demonstrated that producing richly diverse cultural content satisfies the public interest (societal value) and gives the Group a competitive edge over its competitors (financial value).