New branding builds on Intershop’s experience and innovation in e-commerce
Redesigned appearance is part of comprehensive growth strategy and fresh marketing approach
Jena, Germany, March 14, 2014 – Intershop today announced the official launch of its new corporate branding. The new Intershop branding will build on its successful 20 year history in providing e-commerce solutions and reflects Intershop’s position as best in class global omni-channel platform provider for the increasingly complex B2B and B2C customer experience. In conjunction with the new branding and Intershop’s continued investment in building a stronger presence in the marketplace, a new updated corporate website, Intershop.com launched today. The newly enhanced website is fully optimized for mobile devices; reflecting the pervasive trend toward mobile commerce.
“Intershop is one of the early pioneers in the e-commerce market,” said Jochen Moll, Chief Executive Officer, Intershop. “Our commitment and investment in technology has allowed us to continually innovate and our new branding reflects the dramatic change in the commerce landscape. From our omni-channel platform Intershop 7, to our logo, and our new enhanced web site, Intershop is at the forefront of delivering new technology and innovation that inspires our customers to deliver compelling digital experiences.”
Staying true to its colors, the e-commerce pioneer kept red and white as key elements of the logo but added a more vibrant look and feel. The new logo incorporates a signet representing Intershop providing an open, inviting door to the future of commerce.
“Our new branding and website complement the company’s core values,” said Jörg Springer, Vice President Global Marketing & Communication, Intershop. “We have a culture of innovation that aims to inspire not only our employees, but our customers and partners as well.”