Americas region investments include added personnel, new senior leadership team, and expanded partner program
Momentum in Americas supported by recent acknowledgement that Intershop is a leading B2B commerce provider in “The Forrester Wave™: B2B Commerce Suites, Q4 2013”
San Francisco, January 7, 2014 – Intershop, the largest independent technology vendor for omni-channel commerce solutions, today announced a significant investment and expansion in the Americas region to address the high growth B2B market and further support B2C. The announced growth coincides with a recent Forrester Wave Report, which stated that by the end of 2013, B2B e-commerce in the US alone will be a $559 billion market. However, despite being over twice the size of the $252 billion US B2C e-commerce market, the same report said that the B2B e-commerce market is far less mature.
Intershop’s global presence and experience in delivering best in class commerce solutions combined with its work with leading US customers and partners is a major force in Intershop’s ‘re-pioneering’ of commerce. Over the last six months, Intershop has quadrupled its client executive team, tripled pre-sales business consulting team and hired, among other executives, William Buie, a seasoned channel professional to lead Intershop’s US Partner Program. Mr. Buie comes to Intershop with a track record of success at companies such as IBM and Symantec and is chartered with greatly expanding the partner eco-system in the US and Canada.
Within the first six months of announcing its new Partner incentives and following recent acquisitions of other e-commerce platform vendors, Intershop has added significant partners to its portfolio. To service its growing customer base in the US, Intershop is in the process of selecting partners that fill a client’s needs both geographically and technologically, while also extending Intershop’s competency in the Americas.
Growth in the Americas region is a reflection of Intershop’s global expansion and will continue to enhance its global partner network of over 150 partners in the areas of system integration, technology, and services.
“We believe that having the right partners, and not just the most partners, across all key areas of the e-commerce ecosystem will benefit our customers, our partners, and fuel our global growth strategy,” said David Cunningham, General Manager, Americas Region. “Our partners like the idea of doing business with a firm where e-commerce is their only business. The combination of our well-defined enablement structure with our lucrative financial rewards helps get partners what they need to be successful.”