Introducing Behr’s Most Advanced Interior Paint Product Ever, BEHR MARQUEE Interior Paint & Primer

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March 10, 2014

Behr-int-marquee 300x220BEHR Paints MARQUEE™ Bold Confidence Dining Room.

Behr Paints has announced its latest innovation, BEHR MARQUEE™ Interior Paint & Primer, with an exclusive one-coat color collection that’s guaranteed* to help consumers quickly achieve a color they love. Now, you can paint a room and entertain (and impress) guests all in the same weekend!

“We are constantly working to develop the most innovative products and are thrilled to introduce our best interior paint product ever. BEHR MARQUEE Interior Paint & Primer provides outstanding results faster and includes an exciting one-coat color palette,” said Scott Richards, General Manager, Behr Process Corporation. “Crafted with ground-breaking paint technology, this incredible product allows everyone, from do-it-yourselfers to professional painters, to achieve spectacular color more quickly.  You will never look at painting the same way again.” Behr-int-marquee-stack 165x553

The BEHR MARQUEE Interior One-Coat Color Collection offers 372 exclusive, handpicked colors. The revolutionary paint formula is both low VOC and GREENGUARD Gold Certified. With its superior stain resistance and scrubbable, easy-clean finish, you can tackle everyday stains with ease and still maintain the beautiful color you envisioned.

“We designed each new color to push the boundaries of traditional one-coat paint palettes to allow everyone to express the vision they have in mind for their home. In the past, these one-coat color collections consisted of muted, more neutral hues,” said Erika Woelfel, Director of Color Marketing, Behr Process Corporation. "We handpicked the BEHR MARQUEE palette to provide a gorgeous range of one-coat colors that are deeper, bolder and brighter than any we’ve offered ever before!"

BEHR MARQUEE Interior Paint & Primer is currently available in select The Home Depot stores and at homedepot.com/behr at a suggested retail price of $40.98 - $43.98 per gallon. 8 oz. samples are also available. The new line is available in Matte, Eggshell Enamel, and Semi-Gloss Enamel.

Do-it-yourselfers can visit behr.com/marquee to learn more about the product and access robust how-to information. Fans can also follow Behr on Twitter at , like Behr on Facebook at , and browse how-to videos at youtube.com/user/BehrPaints. The ColorSmart by BEHR® Mobile application, available as a free download for iPhone®, iPad® and Android™ compatible devices, helps users find the perfect hue at the touch of a finger. Plus, at colorfullybehr.com, Erika Woelfel, Director of Color Marketing, shares her perspective and expertise on all things color.

Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself channel. Behr manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot. Behr is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, CA.

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