Introducing the Facebook Card, a New Type of Gift Card

January 31, 2013

Beginning today, people can give their friends gifts to Jamba Juice, Olive Garden, Sephora, and Target all on one reusable gift card from Facebook.

Here's how it works:

First, select a gift for your friend from the Gift Cards & Digital category.

Next, choose a value and complete your purchase. Your friend will be notified instantly about your gift, and will receive a Facebook Card in the mail a few days later. As soon as it arrives, your friend can use the card at the retailer you've chosen for the amount you've gifted.

Facebook Cards are reusable. After you've received a card, the next time you get a Facebook Card gift, it will instantly be added to your existing card. Your card can hold multiple gift balances, and each balance is dedicated to the retailer associated with the gift. For example, you might have gift balances of $100 at Sephora, $75 at Target, $50 at Olive Garden, and $8.25 at Jamba Juice.

You can view your gift balances in your account settings on Facebook from your phone or desktop. Facebook will let you know when balances change by sending a real-time notification to your phone.

The ability to send a Facebook Card gift will roll out gradually to people in the US.