INXPO’s Angela Smith to Deliver Hybrid Events Session at Event Marketing Summit 2011

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Smith to Deliver “How To” Session on Blending Physical and Digital
Elements to Create a Hybrid Sales Meeting

Chicago, IL – May 16, 2011 –Angela Smith, VP Client Services,INXPO, will deliver a “How To” session at Event Marketing Summit 2011 in Chicago, Illinois. Last year, Smith provided anEvent Marketing Summitpresentation about Cisco Systems’ groundbreaking, 100% virtual event, the Cisco Global Sales Experience (GSX). This year, Smith will present a session titled “The Hybrid Model: Cisco's Global Sales Experience, One Year Later.” Smith will be joined by Dannette Veale, Virtual & Digital Technology Strategist at Cisco Systems.

The session, which is part of the summit’s “How Track,” is scheduled for Wednesday, May 18, 2011 from 2:30 to 3:15PM CT. “I’ll be sharing insights from my involvement with Cisco GSX and how we evolved the 100% virtual event from 2009 to a

target="_blank">blended, hybrid experience in 2010

The session will focus on instruction over presentation and will incorporate challenges, game mechanics and prizes to engage the audience. “Slides are not effective at engaging the audience, so what we will do instead is walk the floor, engage the audience and invite them to be a central component of the session,” said Smith.

A series of clues will be incorporated into Smith and Veale’s presentation, which attendees will need to decipher in order to win one of several prizes. The clues relate to the growing importance of social media around event experiences.

INXPO is a Silver Sponsor at Event Marketing Summit 2011. Visit Booth #208 and ask for a demonstration of INXPO VX Platform.

About INXPO

INXPO is transforming the Web from pages and files to events and destinations, where people go to meet, learn and do business. We are the leading technology platform for virtual events and virtual business environments that connect, engage and educate audiences. We have delivered more than 1,000 successful virtual events and experiences for global customers, including American Marketing Association (AMA), Autodesk, Cisco, Freeman, George P. Johnson, HIMSS, PCMA, TechTarget, UBM and U.S. Department of State. We are headquartered in Chicago and on the Web. Visit us atwww.INXPO.comand on Twitter at@INXPO.

News Source : INXPO’s Angela Smith to Deliver Hybrid Events Session at Event Marketing Summit 2011