Jacqueline Fernandez UNVEILED THE new HTC one®, A New perspective on smartphones at Reliance MOBILE STORE, Mumbai

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Printer-friendly versionPrinter-friendly version HTC BlinkFeed™, HTC Zoe™ and HTC BoomSound™ Deliver HTC One's Unprecedented New Smartphone Experience with Reliance Communication Mumbai 28th May, 2013: HTC, a global leader in mobile innovation and design, today unveiled its flagship smartphone, the new HTC One in Mumbai. The event witnessed bollywood diva Jacqueline Fernandez and a group of HTC enthusiasts. Jacqueline unveiled the phone and handed-over the devices to select customers at Reliance mobile store, Juhu, amidst all pomp. Crafted with a distinct zero-gap aluminium unibody, the new HTC one introduces HTC BlinkFeed™, HTC Zoe™ and HTC Boom Sound™; the key new HTC Sense® innovations that reinvent the mobile experience and set a new standard for smartphones. Commenting on the occasion Jacqueline Fernandez said, "I am very elated to be associated with the event, having experienced the new HTC One, I believe that HTC truly represents the blend of innovation and Style in Mobile devices" "People today immerse themselves in a constant stream of updates, news and information. Although smartphones are one of the main ways we stay in touch with the people and information we care about, conventional designs have failed to keep pace with how people are actually using them," said Faisal Siddiqui, Country Head, HTC India. "A new, exciting approach to the smartphone is needed and with the new HTC One, we have re-imagined the mobile experience from the ground up to reflect this new reality," he added. Commenting on this launch, Nilanjan Mukherjee, Chief Revenue Officer, Reliance Communications Limited said, "We are happy to exclusively partner with HTC to bring the new HTC One in India. With our superior 3G network across major metros in the country, HTC One buyers can enjoy a compelling experience as we have bundled the device with exciting offers. The partnership will ensure that our seamless network coupled with capability and features of HTC One provide a great mobile experience." "Every Reliance GSM subscribers can now avail 1GB of 3G data free for 3 months along with free sharing of unlimited text, music, pictures and videos through WhatsApp and Facebook for 3 months. We are also offering free BigFlix subscription for 3 months that will enable Reliance 3G users to watch the latest movies on the go without having to worry about any additional data charges," he further added.HTC BlinkFeed: A personal live stream right on the home screen At the centre of the new HTC One experience is HTC BlinkFeed. It is a bold new experience that transforms the home screen into a single live stream of personally relevant information such as social updates, entertainment and lifestyle updates, news and photos with immersive images so that people no longer need to go to separate applications to find out what's happening. HTC BlinkFeed aggregates the freshest content from the most relevant and interesting sources, giving it to people at a glance, all in one place, without the need to jump between multiple applications and web sites. To enable this new dynamic approach to the smartphone, HTC will provide both local and global content from more than 1,400 media sources with more than 10,000 articles per day from some of the most innovative media companies, such as the AOL family of media properties, ESPN, MTV, Vice Media, Cool Hunting, Reuters and many others. For more information on HTC BlinkFeed's content partners, visit the HTC Blog.HTC UltraPixel Camera with HTC Zoe The breakthrough HTC UltraPixel Camera redefines how people capture, relive and share their most precious moments. HTC Zoe gives people the ability to shoot high-res photos that come to life in three-second snippets. These Zoes, photos and video share then displayed in a unique way that brings the gallery to life and transforms the traditional photo gallery of still images into a motion gallery of memories. It also automatically creates integrated highlight films from each event comprised of Zoes, photos and videos set to music with professionally designed cuts, transitions and effects. These highlight videos can be remixed or set to different themes, and can be easily shared on social networks, email and other services. To enable this innovative camera experience, HTC developed a custom camera that includes a best-in-class f/2.0 aperture lens and a breakthrough sensor with UltraPixels that gather 300percent more light than traditional smartphone camera sensors. This new approach also delivers astounding low-light performance and a variety of other improvements to photos and videos. In addition, the perfect self-portrait or video is just a tap away with an ultra-wide angle front-facing camera which supports1080p video capture. Multi-axis optical image stabilisation for the rear camera also help sensor video footage smoother whether stationary or on the move. HTC UltraPixel camera adds many other features and effects such as enhanced 360' panorama, time sequencing and object removal.HTC BoomSound The new HTC One offers the best audio experience of any mobile phone available today.HTC BoomSound introduces for the first time on a phone, front-facing stereo speakers with a dedicated amplifier and an amazing full HD display that immerses people in music, videos, games and the YouTube™ clips they love. BeatsAudio™ integration is enabled across the entire experience for rich, authentic sound whether you're listening to your favourite music, watching a YouTube video or playing a game. HDR recording uses advanced dual microphones and audio processing to capture clean, rich sound that is worthy of high-definition video footage. Phone calls sound great on HTC One thanks to the addition of HTC Sense Voice™, which boosts the call volume and quality in noisy environments so that conversations come through loud and clear.HTC Sense TV™HTC Sense TV transforms the new HTC One into an interactive program guide and remote control for most TVs, set-top boxes and receivers. Tapping the power of the cloud, Sense TV makes it simple and intuitive to see what's on and find that favourite show.Metal Unibody Design Wrapped in a zero-gap aluminium unibody and sporting a brilliant 4.7", Full HD (1080p) screen ,the new HTC One features the latest Android Jelly Bean operating system and LTE network technology to offer blazingly-fast browsing in a package that combines premium design with breakthrough build quality. Available in stunning silver and beautiful black, the sleek and crafted aluminium unibody its comfortably in the hand and showcases HTC's unique antenna technology, which helps people achieve a crystal clear signal. The display also resists scratches and reduces glare, whilst offering incredible 468ppi resolution and rich, natural colours. For more information and to pre-register on the new HTC One, visit www.htc.com.About HTC Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the centre of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC's portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.About Reliance Communications Reliance Communications Limited founded by the late ShriDhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Group. The Reliance Group currently has a net worth in excess of Rs. 90,000 crore (US$ 17.7 billion), cash flows of Rs. 8,000 crore (US$ 1.6 billion), net profit of Rs. 3,200 crore (US$ 0.6 billion). Reliance Communications is India's foremost and truly integrated telecommunications service provider. The Company, with a customer base of about 130 million including over 2.5 million individual overseas retail customers, ranks among the Top 6 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes over 35,000 Indian and multinational corporations including small and medium enterprises and over 800 global, regional and domestic carriers. Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 277,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.For further information please contact:

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