New Product Redefines How Marketers Leverage Customer Data to Power Personalized Marketing
Portland, OR – April 2, 2014 – Janrain today announced the next generation of its Customer Profile Management platform, featuring a new Customer Insights dashboard that helps companies know their customers and personalize their marketing programs. The interactive tool aggregates demographic, psychographic, and behavioral data so that marketers can visualize and segment their customers in new ways.
Know Your Customer As customers increasingly demand personalized experiences, marketers need better access to customer data. Janrain’s Customer Insights enables marketers to visualize and segment profile data via powerful reporting dashboards, and quickly understand their customers.
“Marketers need to react quickly,” said Larry Drebes, CEO of Janrain. “So we built a capability to explore customer data, allowing marketers to build new segments in real time.” Marketers can build segments on the fly, based on variables in the customer profile like age, gender, location, relationship status, political affiliations, and more.
Customer Segmentation That Delivers Results Janrain’s history with world-class marketers directly led to this new capability. Industry leaders like Samsung and Universal Music Group use customer profile data to enable segmentation, personalization and targeting, driving impressive results. For example:
“We manage nearly one hundred properties across TV, radio and print and our media is consumed in many different formats,” said Rebekah King, Director, Customer Engagement for Cox Media Group, “Janrain’s ability to segment our customers by a customizable range of data points gives us a competitive advantage in the marketplace.”
Customer Insights makes achieving results from personalized marketing easier than ever. “Understanding your customers is key,” said Lee Hammond of Universal Music Group. “Fans win because they have a more personalized experience and find out about other music they care about.”
Customer Insights brings new quantitative marketing capabilities to the business owner, without needing advanced technical skills. “For too long, marketers been hamstrung by complicated data warehouses and ongoing IT involvement to gain an understanding of their customers,” said Drebes. Marketers can now create customer segments, and integrate those segments into any marketing program.
Continuing a History of Innovation Customer Insights showcases Janrain’s continued innovation in the field of customer profile management. As the creators and pioneers of social login, and the first to offer a SaaS registration platform, Janrain continues to allow marketers more ways to collect, manage, understand, and take action on their customer profiles.
The launch of the next generation of its platform comes at a time of immense growth for Janrain. The company was recently honored as a CRM Watchlist Award winner for 2014, and was named to the Inc. 500 List of Fastest Growing Companies for the second straight year in 2013. Janrain now provides customer profile management to thousands of enterprise customers.