Japan Mobile Security Market Forecast to Reach 10.3 Billion Yen in 2016, According to IDC

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12 Mar 2013

TOKYO, March 12, 2013 — International Data Corporation (IDC) has published results for the Japan mobile security market in 2011 and a forecast through 2016. IDC found that the Japan mobile security market was worth 3.7 billion yen in 2011, an increase of 60.6% over 2010.

The mobile security market consists of the mobile identity and access management (MIAM) market, mobile secure content and threat management (MSCTM) market, mobile security and vulnerability management (MSVM) market, and other mobile security markets. In the 2011 Japan mobile security market, demand was up for antivirus products for Android devices, primarily in the consumer market, because of the expanding market for smartphones and other mobile devices, and a sharp increase in malware targeting Android devices. Growth in malware targeting Android devices has only accelerated since 2012, and demand for antivirus products has continued to increase in the Android market, making antivirus products and other MSCTM products the main drivers of overall market growth. IDC forecasts that the market will record a compound annual growth rate (CAGR) of 22.9% during the 2011 to 2016 period, increasing its size from 3.7 billion yen in 2011 to 10.3 billion yen in 2016.

During 2011, the Japan MSCTM market recorded a year-over-year growth rate of 67.9% and reached 2.3 billion yen in size. The main driver in MSCTM was demand for Android antivirus products in the consumer market. In the corporate market, the common practice is to install and deploy antivirus measures and other security solutions together with mobile device management solutions; thus, greater use of mobile device management is expected to produce high demand going forward. IDC forecasts a CAGR of 22.5% for the MSCTM market during the 2011 to 2016 period, reaching a size of 6.5 billion yen in 2016.

The Japan MIAM market recorded a year-over-year growth rate of 53.2% in 2011, and was worth 500 million yen. IDC forecasts demand to remain high as smartphones and tablets spread. There is an increasing use of online shops and social network services (SNS) from smartphones, tablets, and other mobile devices, and demand is high for multifactor authentication solutions that combine users' personal IDs and passwords to create fixed password authentication (for example, one-time password authentication using software tokens on the mobile device, SSL certificate authentication, and risk-based authentication), and for single sign-on (SSO) services on mobile applications and SNS sites. The MIAM market is forecast to achieve a CAGR of 28.7% during the 2011 to 2016 period, the highest in the mobile security market, reaching 1.7 billion yen in 2016.

A growing number of companies are introducing smartphones and tablets into their operations on an experimental basis as they attempt to identify suitable purposes and utilization strategies. IDC anticipates greater use of mobile devices in the corporate sector as more business applications become available. "Security vendors should partner with mobile application vendors to offer mobile security solutions," advises Tsuneo Tosaka, Research Manager, Software & Security, IDC Japan.

Details can be found in the IDC study,

Japan Mobile Security 2012–2016 Forecast and 2011 Review (IDC #JP1375109U). This study analyzes the Japan mobile security market in 2011 and presents forecasts for the four functional segments, namely, mobile identity and access management (MIAM), mobile secure content and threat management (MSCTM), mobile security and vulnerability management (MSVM), and other mobile security for 2012–2016.

Japan Mobile Security Market Revenue by Functional Segment, 2011–2016

Figure 1

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 49 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

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