Jataayu Redefines Mobile Browsing with the Launch of Zing

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New Delhi (India)- December 04, 2008: Jataayu, a Bharti Telesoft enterprise, and a leader in the mobile application space, today announced the launch of Zing, its mobile browsing solution. By bringing a full web experience to a wide range of mobile users, Zing will drive mobile Internet usage and significantly enhance data revenues for operators and content providers globally.

The new Zing mobile browsing solution provides a full web experience across the entire range of java-enabled handsets - from entry-level to smart phones. It improves page-rendering speeds by up to 100%, providing fast Internet access, which to date has not been experienced by mobile web users. With Zing, users get more content for the same amount of data usage. Thanks to Zing’s impressive navigation features, mobile users enjoy a simplified browsing experience, helping operators create customer stickiness and generating increased mobile Internet usage.

Speaking on the occasion, Raj Kesarimall, VP, Jataayu Mobile Device Solutions said, “With Zing we are enabling a full web experience for mobile users across all segments of the subscriber base. We see Zing having a major impact on the way people experience the mobile Internet and expect operators to benefit from increased mobile Internet uptake and use. By 2011, the mobile Internet market will generate revenues of US$80 billion, according to IBM Global Business and currently, operators are only realizing a small proportion of the overall market potential. Zing will enable operators worldwide to increase their share of the mobile Internet market significantly.”

“Zing, an integrated mobile browsing platform, enables mobile operators to increase data revenues by bringing a full web experience to a much larger base of subscribers. We are confident that the enhanced user experience, ability to provide flexible subscription plans, and the ability to serve context sensitive ads will result in a major surge in service discovery and uptake,” commented Mao Mohapatra, CEO, Bharti Telesoft.